Digital Content Manager - Nexstar Broadcasting : Job Details

WGNO-TV in New Orleans is looking for an experienced digital journalist to manage content and audience engagement for WGNO.com as our Digital Content Manager.The Digital Content Manager will take charge of managing and expanding WGNO.com and its digital platforms while leading a dynamic and results-driven web team. They will oversee the daily packaging, presentation, and distribution of news and enterprise content across all WGNO digital channels. The primary goal is to drive growth in video views, pageviews, and user engagement across all audience segments, with an emphasis on increasing in-DMA reach.This role requires a strategic thinker who is data-driven, using analytics to inform content decisions and maximize audience engagement. The Digital Content Manager ensures the highest journalistic standards are upheld, maintaining a clear, unbiased voice across all content, with a strong focus on accuracy and integrity. Mastery of AP Style is a must, as this role demands a commitment to ensuring all published content is professional, accurate, and of the highest quality.As a natural leader and coach, the Digital Content Manager will inspire, manage, and develop a team with diverse personalities and strengths. They will set clear goals, maintain accountability, and champion digital best practices across the entire organization.This position combines long-term strategic vision with hands-on day-to-day management. The Digital Content Manager must be able to think big while remaining deeply involved in the daily operations, making sure every piece of content supports WGNO's growth objectives.Position Responsibilities:Oversee daily operations of WGNO.comTrain, coach, and manage a team of digital producers, news reporters-anchors, and interns.Communicate goals, processes, and expectations for digital success across all departmentsReport digital data goals and results to the teamSet and uphold expectations for key performance indicators (KPIs) like pageviews and pages per sessionEvaluate website traffic trends to guide both short-term and long-term content strategiesAssign, edit, and oversee the production of stories, photos, graphics, videos, audio, and other digital contentBuild strong relationships across the newsroom to ensure WGNO is first to market with breaking news and enterprise contentAdjust work schedule as necessary to coach team members or produce contentKnowledge/Experience Required:A naturally curious and driven personalityThorough knowledge of journalistic principles, ethics, and standardsStrong news judgment and experience managing online news operationsHighly organized, able to manage a fast-paced, multi-platform digital news environmentExpertise in SEO best practices and AP StyleProficient in tools such as Adobe Analytics and ChartbeatExcellent communication skills to navigate the growing influence of digital across all departmentsSelf-motivated, competitive, assertive, and capable of working independently under pressureComfort with adopting new technologies in an evolving industryExperience in building and managing digital news teams is a plusEducation/Experience:At least three years of experience in a digital news operation with a strong editorial focus preferredB.A. in journalism, mass communications, marketing, or a related field; equivalent experience may substitute#LI-OnsiteNexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.