Digital Content Manager - VP - Hybrid - Hispanic Technology Executive Council : Job Details

Team / Role Overview

Enterprise Services and Public Affairs (ESPA) seeks to enhance and protect the reputation of Citi, its businesses and the brand through direct and indirect communication with Citi's various stakeholders, including our colleagues. The Global Communications team is a nimble group in Enterprise Services and Public Affairs that covers a broad scope of responsibilities, ranging from executive communications and public engagements to quarterly earnings and corporate reputation programs as well as communications that support our lines of business. The nature of the work provides a dynamic environment where members of the team serve as company spokespeople to media, drive engagement with colleagues and develop external and internal digital communications for a global workforce of more than 200,000 colleagues. Within Citi, the team works with many internal partners, including senior leadership, and regularly coordinates closely with other members of the Enterprise Services and Public Affairs team across the world.

This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and always strive to be energetic and maintain a good sense of humor.

The Digital Content Manager is a key member of the Communications team within Enterprise Services and Public Affairs. You will work with senior leadership and partners throughout the Global Communications organization and businesses to support reputation management and drive engagement on Citis digital channels. The person in this role should be comfortable working across various team functions in support of larger communications goals and will be actively involved in content management and development, process management, measurement and user experience.

What youll do

• In partnership with the Head of Digital Content and Social Media, develop and drive Citis digital content strategy on Citigroup.com
• Work with the team to advance Citis core communications goals and objectives
• Act as day-to-day lead for content on Citigroup.com, liaising between technology and communications, marketing or business stakeholders to make regular content updates, support core initiatives and execute campaigns on Citigroup.com
• Lead editorial strategy on the Citigroup.com newsroom
• Collaborate with technology, platform and agency partners to manage enhancements for both day-to-day functionality and larger strategic initiatives
• Provide guidance and counsel on content distribution
• Work with stakeholders to create custom web experiences surrounding key events and activations, acting as a strategic counselor and seamlessly balancing new requests against existing priorities and firmwide initiatives
• Assist in sourcing and developing creative assets for optimal use and performance across channels, partnering with creative and media teams when needed
• Support digital and social media elements of live and virtual live events in partnership with PR, production and digital teams
• Use metrics reports, monitoring to continually adapt and improve Citis web presence
• Be knowledgeable about new trends, best practices and opportunities in the digital space, identifying white space and opportunities for Citi
• Be a steward of brand voice, being mindful of consistency across business units and activations
• Partner closely with Communications leadership and teams to inform and advise on both ongoing communications work and areas of opportunity
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

What well need from you

• Bachelors degree or equivalent in business management, communications, marketing or another related field
• Knowledge of communications or marketing and experience of increased responsibility, preferably with a large and complex organization
• Experience distilling complex subject matter into easily-understood digital content
• Strong understanding of web content and optimizing user experience
• Experience interfacing and collaborating with individuals in technical roles
• Aptitude for developing and shaping compelling content for internal and external audiences
• Ability to adapt copy across social and digital channels
• Knowledge and ability to apply fundamentals of Search Engine Optimization
• Subject matter expertise in social media platforms and trends
• Knowledge of social media channels and platforms (LinkedIn, Facebook, X, Instagram, TikTok, YouTube, etc.)
• Familiarity with content management tools such as Sprinklr
• Strong attention to detail
• A leader who will implement initiatives effectively and proactively drive projects forward
• Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives
• Integrity, maturity, dependability, a positive professional attitude
• A team player who will implement initiatives effectively and motivate others to carry out their work
• Excellent organizational and project management skills
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Track record of success in delivering high quality work in a fast paced and dynamic environment

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In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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