Digital Marketing Analyst - National Forum for Black Public Administrators (NFBPA) : Job Details

Who We AreFounded more than a century ago, ICMA is the premier professional association for local government leaders, managers, staff, and stakeholders, serving more than 13,000 members globally. As a membership association,we provide research and knowledge resources, professional development and training, peer to peer engagement, and technical assistance. We are also a major implementing partner for many grant and contract funded programs on emerging and prevailing topics and challenges to create stronger communities.At ICMA, we take the concept of local government leadership, management, and innovation further into the future. Through our mission and passion to advance professional local government, we help communities deliver innovative services, empower resident engagement, enable economic development, strengthen leadership, uphold ethics, and provide forward-thinking management.We ensure a diverse and inclusive workplace by welcoming people of different backgrounds, experiences, abilities, and perspectives and by learning from each other, individually and collectively.A Great OpportunityIf you are a Digital Marketing Professional who strives for excellence, models service leadership, and are excited about serving as a corporate culture ambassador in the delivery of marketing analyses, we have an amazing opportunity waiting for you!The Digital Marketing Analyst plays a critical role in tracking, analyzing, and reporting on the effectiveness of digital marketing, social media campaigns, PPC campaigns and online branding efforts. This position works closely with cross-functional teams to optimize performance, identify trends, and support data-driven decision-making. By analyzing audience engagement, conversion rates, and content effectiveness, the Digital Marketing Analyst enables the team to refine strategies and improve ROI on marketing efforts. The Digital Marketing Analyst will develop strategies for growth, assess new campaign/client targets and build out demand generation programs with the goal of generating campaign success, increasing online presence, and driving ROI. The Digital Marketing Analyst will develop key relationships with clients, leadership, and key stakeholders and possess the communication skills and confidence to deliver technical information to non-technical audiences.The Digital Marketing Analyst reports to the Director, Brand Management, Marketing, & Outreach.The Digital Marketing Analyst salary is based on experience level and ranges between $67,437 and $80,924.What You'll Do

Track and analyze digital marketing performance metrics across channels (email, social, web, etc.).

Use tools like Google Analytics, Tableau, and CRM systems to gather insights.

Create and maintain regular reports and dashboards to communicate campaign performance and key metrics.

Conduct A/B testing and conversion funnel analysis to drive campaign improvements.

Identify trends and provide actionable insights for campaign optimization.

Collaborate with marketing and content teams to improve campaign strategies.

Make recommendations to shift campaign structure and keyword opportunities to improve performance.

Ensure data accuracy and quality, troubleshooting any discrepancies or data integrity issues.

Support the team in making data-driven decisions by providing in-depth analysis on campaign success and audience behavior.

Performs other job-related duties as required.What You Need To Be Successful In This Role

Bachelor's Degree in Marketing, Data Science, Statistics, or a related field

2-4 years of experience in digital marketing analytics or a similar role

Proficiency in data analysis tools (Google Analytics, Tableau or Power BI, SQL, Excel)

Strong understanding of digital marketing channels and metrics

Excellent problem-solving and analytical skills

A proactive, self-starting attitude and strong collaboration skillsPreferred Skills

Experience conducting data analysis to identify trends and performance variations across different regions or market segments, supporting strategic initiatives by providing region-specific insights (U.S. and International marketing efforts)

Experience delivering data-driven insights that guide strategy development for both U.S. and international marketing efforts, with an ability to interpret and report on performance metrics to inform regional tactics.

Experience with A/B Testing: Experience conducting and analyzing A/B tests for campaign optimization.

Familiarity with Marketing Automation Tools: Experience with tools like HubSpot, Marketo, or Salesforce Marketing Cloud; Higher Logic Informz a plus.

Basic SQL Knowledge: Ability to perform basic database queries for in-depth analysis.

SEO and SEM Metrics: Understanding of website traffic metrics and ability to make SEO/SEM recommendations.

UX Metrics Knowledge: Familiarity with user experience metrics, including bounce rates and user flow analysis.

Dashboarding: Experience with tools like Tableau or Power BI for creating visual reports.Knowledge, Skills, and Abilities (KSAs)

Analytical Skills: Ability to interpret data, identify trends, and provide insights.

Technical Proficiency: Strong skills with Google Analytics, CRM systems, and Excel for data analysis.

Data Visualization: Experience creating dashboards and visual reports using tools like Tableau, Power BI.

Attention to Detail: High accuracy in data analysis and reporting, with a focus on data quality.

Communication Skills: Able to translate data insights into recommendations for non-technical stakeholders.

Time Management: Strong organizational skills to manage multiple projects and deadlines efficiently.

Problem-Solving Skills: Ability to think critically and propose data-driven solutions.

Adaptability and Learning Agility: Willingness to stay updated with the latest marketing tools and trends.Physical Requirements/Work EnvironmentThe work environment and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is typically performed in a home office environment free from hazards or unpleasant environmental conditions.

Work requires travel up to 5% of time, primarily within the U.S.What We Can Offer You

Remote work environment

A collegial working environment where teamwork and individual contributions are valued

A competitive salary

A comprehensive benefits package that includes employer sponsored health, dental, life, disability, and employee assistance benefits

Paid time off to include vacation, sick leave, holidays, and floating days

Generous retirement plan

Opportunities for ongoing professional developmentThis position is based out of ICMA's headquarters, located in Washington, D.C. At this time, all ICMA staff are working remotely. The selected individual must be able to work the core business hours from 8:30 am to 5:00 pm EST. Our office will remain operational and accessible for staff to use on a voluntary basis.A high-speed Internet connection is required. Personnel will provide the Internet service at their own expense. The internet connection must be of sufficient bandwidth to allow the team member to efficiently perform their regular job functions.The selected candidate must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.EEO Statement:At ICMA, we strive to promote and sustain a culture of diversity, inclusion and belonging every day. ICMA is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, religion, sex/gender, sexual orientation, gender identity or expression, age, disability, protected veteran status, or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for ICMA job opportunities. #J-18808-Ljbffr