Digital Marketing Coordinator - Coconino Community College : Job Details

Salary: $53,050.00 - $78,514.00 AnnuallyLocation : Flagstaff (Lone Tree Campus), AZJob Type: Full-TimeJob Number: 045-25Division: Marketing and CommunicationsOpening Date: 12/20/2024FLSA: ExemptSummary: Under the direct supervision of Director of Marketing and Communications, this position is responsible for developing, designing, and carrying out marketing initiatives that support of awareness, enrollment, and engagement at Coconino Community College. This position will lead the creation and maintenance of digital content, manage marketing automation and analytics platforms, and contribute to the college's overall branding and mission of serving a diverse community. Working collaboratively with the Marketing and Communications team, this role emphasizes creativity, data-driven decision-making, and alignment with CCC's strategic goals.Open until Filled - First Application Review: January 8, 2025Position Summary Under the direct supervision of Director of Marketing and Communications, this position is responsible for developing, designing, and carrying out marketing initiatives that support of awareness, enrollment, and engagement at Coconino Community College. This position will lead the creation and maintenance of digital content, manage marketing automation and analytics platforms, and contribute to the college's overall branding and mission of serving a diverse community. Working collaboratively with the Marketing and Communications team, this role emphasizes creativity, data-driven decision-making, and alignment with CCC's strategic goals.Open until Filled - First Application Review: January 8, 2025Salary & Benefits:

• Anticipated Hiring Range: $81,581 - $101,976/annual - depending on education and experience
• Full Salary Range: $81,581 - $122,371/annual - depending on education and experience
• Cafeteria Plan: In addition to the base compensation, benefits-eligible employees receive an extra $5,640 per year to put toward benefit costs or to be used as additional take-home pay
• Paid Holidays: 21 (including a full week off between Christmas and New Year's Day and over Spring Break)
• Vacation & Sick Leave: Approximately 17 paid vacation days & 9 paid sick leave days accrued annually
• Health Insurance and Other Coverage: see

Coconino Community College Diversity StatementCoconino Community College recognizes and respects diversity and the value it brings to our communities. We appreciate and welcome cultures, identities, beliefs, experiences and all that makes us unique. CCC champions and takes action to build an inclusive work and learning environment. We are allies and advocates, navigating respectful dialogue about our shared humanity. Essential Duties and Responsibilities Digital Marketing

• Develop, implement, and optimize digital marketing campaigns across social media, email, web, texting and other digital platforms.
• Collaborate with the Marketing and Communications team on content creation, including video, photography, graphics, and copywriting, to effectively engage diverse audiences.
• Works with the Communication and Outreach Coordinator on social media strategies for lead generation.
• Writes engaging, relevant, persuasive copy for a variety of digital platforms and outlets.
• Stays current with industry best practices and trends.
• Performs Search Engine Optimization (SEO) and Pay-Per-Click (PPC) functions to increase website and posted media traffic.
• Runs retargeting campaigns with custom audience lists and lookalike audiences.
• Design campaigns that reflect and celebrate CCC's diverse community, including outreach to rural and underserved populations.
• Ensure content is accessible and inclusive, following digital accessibility standards.

Marketing Automation and Analytics

• Manage and optimize communication flows in Marketing Cloud Account Engagement (or other marketing automation platforms) to engage prospective students and other audiences effectively.
• Use Google Analytics 4, Marketing Cloud Account Engagement, and other tools to track, analyze, and report on campaign performance, providing actionable insights.
• Conduct A/B testing and audience segmentation to refine messaging and improve ROI.
• Develop and manage the digital marketing data dashboard in Marketing Cloud Account Engagement.
• Monitor key online marketing metrics to identify trends and insights and optimize digital ad buys.

Website and Content Management

• Oversee website updates and maintenance to ensure content accuracy, functionality, and alignment with SEO best practices.
• Create and optimize landing pages for marketing campaigns, ensuring effective lead generation and user engagement.
• Integrate marketing tools like Salesforce CRM and Marketing Cloud Account Engagement into website workflows to enhance automation and analytics.
• Collaborate with the IT team on technical website maintenance and resolve issues such as broken links, slow load speeds, and accessibility compliance.
• Maintain a user-friendly, inclusive online presence using content management systems such as WordPress or Joomla.

Collaboration

• Work closely with the Marketing and Communications team to develop integrated campaigns that support CCC's mission and strategic priorities.
• Work closely and collaboratively with others in the multiple departments to create and schedule content along digital channels in a planned and cohesive manner.
• Make presentations, as assigned, to others based upon activities and outcomes of this role.
• Collaborate with the college recruitment team and other departments to ensure cohesive messaging and alignment with enrollment goals.

Other Duties

• May take photos and videos for content needs.
• Evaluate emerging technologies and provide thought leadership/perspective for adoption.
• Work within the assigned digital advertising budget and make recommendations for budget adjustments.
• Perform other duties as assigned.

Knowledge, Skills and Abilities

• Expertise in digital marketing platforms, strategies, and analytics, including SEO, PPC, and marketing automation.
• Working knowledge of Salesforce CRM or similar platform and marketing automation platforms such as Marketing Cloud Account Engagement (Pardot) or HubSpot, including the ability to design and manage communication flows, perform audience segmentation, and analyze campaign performance.
• Experience with texting platforms such as Mogli and their integration with Salesforce, including creating and managing SMS campaigns, automating communication workflows, and leveraging texting analytics to enhance engagement strategies.
• Proficiency in Canva with a working knowledge of Adobe Creative Suite.
• Familiarity with AI tools and technologies for marketing, such as ChatGPT.
• Exceptional written and verbal communication skills with the ability to craft engaging, persuasive content.
• Strong proofreading and editing skills to ensure accuracy, consistency, and alignment with brand guidelines across all digital and written content.
• Strong analytical and project management skills with attention to detail.
• Knowledge of accessibility standards, diversity in marketing, and inclusive practices.
• Ability to work collaboratively in a fast-paced environment and manage competing priorities.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least three years of experience in digital marketing, including managing digital ad (Meta, Google Ads, etc.) campaigns and marketing analytics.
• Proficiency in using content management systems, marketing automation tools, and analytics platforms (e.g., Marketing Cloud Account Engagement, Google Analytics 4).
• Demonstrated experience creating multimedia content for digital platforms.

Preferred Qualifications

• Four or more years of experience in digital marketing with a strong portfolio of campaigns.
• Advanced knowledge of web development tools such as HTML, CSS, or JavaScript.
• Experience working with diverse audiences and creating content that reflects an inclusive brand

Coconino Community College strives to provide our employees with the best benefit options. We know that benefit considerations are extremely important when making your decision on the next step in your career path.Here are some of the unique benefit opportunities you can take advantage of at CCC: Arizona State Retirement System- 100% employer matching beginning on your first day! Cafeteria benefit allowance, medical, wellness program and clinic, dental, vision, life insurance, voluntary short-term disability and CCC tuition reimbursement. An extremely generous Paid Time Off allotment with accrued vacation and sick hours, including 21 holidays, and much more!!To learn more about our full-time benefits, please visit 01 In what ways would equality and diversity be valuable to this position? Please explain. 02 Describe your working knowledge of Salesforce CRM or similar platform and marketing automation platforms such as Marketing Cloud Account Engagement (Pardot) or HubSpot, including the ability to design and manage communication flows, perform audience segmentation, and analyze campaign performance. 03 Do you have strong proofreading and editing skills to ensure accuracy, consistency, and alignment with brand guidelines across all digital and written content.

• Yes
• No

04 Describe your expertise in digital marketing platforms, strategies, and analytics, including SEO, PPC, and marketing automation. Required Question