Digital Marketing Manager - Addison Group : Job Details

We are seeking an innovative and results-driven Marketing Manager to lead our marketing initiatives, develop effective strategies, and drive brand growth. The ideal candidate has a strong background in digital marketing, content strategy, and campaign management and will play a pivotal role in shaping our brand identity, expanding market reach, and optimizing campaigns to achieve business objectives.

An ideal candidate would:

• Have website management experience to include but not limited to SEO/SEM, content strategy, & CRO (conversion rate optimization)
• Have experience working with E-commerce platforms such as Magento, WooCommerce, and/or Shopify
• Have experience in designing, developing, and implementing Digital Marketing strategies
• Have experience with campaign management for e-commerce businesses
• Have experience with developing and implementing demand-generation strategies for campaigns and sales growth
• Has experience analyzing metrics and KPIs using Google Analytics
• Has a minimum of 5 years of experience & a completed bachelor's degree
• Marketing related certifications

Key Responsibilities:

• Strategy Development: Design and execute comprehensive marketing strategies that align with the company's overall goals, target audience, and brand vision.
• Campaign Management: Lead the planning, creation, and execution of multi-channel marketing campaigns, including digital, email, social media, and content marketing, to drive engagement and conversions.
• Content Strategy & Management: Oversee content strategy to ensure messaging is consistent, compelling, and aligned with brand objectives. Collaborate with the content team to produce high-quality content across platforms.
• Digital Marketing: Utilize SEO, SEM, PPC, social media, and other digital marketing tactics to enhance brand visibility and attract qualified leads.
• Market Research & Analysis: Conduct research to understand industry trends, competitor activities, and customer preferences; leverage insights to refine strategies and enhance campaigns.
• Brand Development: Work closely with the design and communications teams to ensure cohesive branding, messaging, and visual identity across all marketing materials.
• Performance Analytics & Reporting: Use analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, track KPIs, generate reports, and provide actionable insights for continuous improvement.
• Budget Management: Oversee the marketing budget to ensure resources are allocated effectively and campaigns are executed within budget constraints.
• Team Leadership & Collaboration: Manage and mentor a team of marketing specialists, and collaborate with sales, product, and customer success teams to align on strategies and support broader organizational goals.

Minimum Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 5+ years in a marketing role, with at least 2 years in a managerial capacity.
• Technical Skills: Strong proficiency in digital marketing tools, including SEO, PPC, CRM software, and analytics platforms.
• Analytical Abilities: Ability to interpret data, generate insights, and adapt strategies to meet changing market conditions and business needs.
• Communication & Leadership Skills: Exceptional written and verbal communication skills, proven to lead and inspire a team.

Preferred Qualifications:

• Experience with content management systems (CMS) and marketing automation platforms.
• Certifications in Google Analytics, HubSpot, or other relevant digital marketing fields.
• A Master's degree in Marketing or an MBA is a plus.