Digital Marketing Manager - Robert Half : Job Details

ESSENTIAL DUTIES & RESPONSIBILITIES

The Manager will be responsible for the implementation of the digital strategy and day-to-day management of the website and distribution of content across multiple digital platforms, including:

• Front-end development and managing of digital marketing strategy and campaigns.
• Develops and executes on SEO strategies to enhance existing pages and consult on the development of new pages for effective and relevant keyword terms.
• Optimize advertising campaigns across digital media (paid search, paid social, programmatic display) to ensure messaging resonates with target audiences.
• Implement landing page optimization strategies to enhance conversion points and drive results.
• Manage marketing attribution models to track and analyze the impact of marketing efforts on overall sales performance.
• Oversee implementation of social media strategy, content development, distribution, and analytics.
• Social media management, including listening, response, resolution, reporting, and analytics.
• Measure and report digital marketing channel efforts against benchmarks for established KPIs.
• Manage A/B testing process, including requirements gathering, documentation, test design, and measurement.
• Management of site content while complying with strategy, brand standards, and improving usability.
• Responsible for the overall design and functionality of specific pages and creation of individual graphic elements for both internal and external-facing websites.
• Performs both formal and informal usability testing as required to ensure an effective user experience, including functionality in various platform types.
• Performs writing, editing, proofreading, and user acceptance testing of digital properties.
• Ensures websites comply with brand guidelines and standards.
• Develop email marketing campaigns using best practices for development of copy, design, call-to-action, and placement.
• Manages company domain names, vanity URLs, QR codes, and friendly URLs.
• Reviews new technologies and stays current on new developments in digital marketing.
• Collaborates with internal teams to optimize the customer experience.
• Financial planning and budget responsibility.
• Evaluates customer research, market conditions, and competitor data.
• CMS experience (ideally with SiteCore, but at least a well-known CMS used at the corporate level).
• Experienced in relationships with IT and certain IT functions: user testing, light development work, working with developers, and potentially PMO/deployment experience.
• Acquisition marketing: Direct response, digital advertising, etc. Analyze, tweak, and regularly improve the existing five-year program.

QUALIFICATIONS FOR DIGITAL MARKETING MANAGER

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Education and Experience:

• Bachelor's degree, with IT or digital technology experience.
• 3+ years of combined classic marketing and/or product management experience with a proven track record as a strategic digital marketer.

Preferred Experience and Attributes:

• Demonstrated track record in developing and executing new digital experiences from conception to implementation.
• Demonstrated experience redesigning and improving the consumer value chain and digital experience.
• Leadership skills and the ability to drive projects to completion.
• In-depth analytical experience with interpretive thinking to define problems and develop innovative solutions.
• Ability to understand technical issues and prioritize multiple tasks.
• Ability to work within multi-functional and multi-geographical teams.
• Strong interpersonal skills and ability to work effectively with internal partners and external customers.
• Experience with web content management software, hosting, and web management services including:
• Performance optimization with file and image conversion and loading, ensuring files are appropriately sized for the medium.
• Managing custom HTML and responsive page development.
• Search Engine Optimized site development.
• HTML/CSS/jQuery, Bootstrap Framework, Content Management Systems, SiteCore.
• Marketing Automation Systems.
• Salesforce Marketing Cloud experience.
• Adobe Creative Suite experience, including Dreamweaver, Photoshop, and Illustrator.
• Google Analytics and GA4 expertise.
• Office365 skills, including advanced Excel and advanced PowerPoint skills.
• Managing ASPX and JavaScript page development with partners.
• Familiarity with development for WCAG 2.1 Accessibility standards.
• Experience being the owner of website development and working with a hosting provider.