Digital Marketing Manager - Accreditation Council for Medical Affairs (ACMA) : Job Details

Job Title: Digital Marketing Manager

Company: Accreditation Council for Medical Affairs (ACMA)

Location: Hybrid 2x/week in the ACMA Oradell, New Jersey office/ 3x/week work from home

Status: Full Time/Exempt

Start Date: Immediate

Compensation: Commensurate with experience (paid bi-weekly)

Benefits: 401K, Health insurance, Disability Insurance, and PTO

Company Overview

The Accreditation Council for Medical Affairs (ACMA) is the only independent accrediting body overseeing the life sciences industry, founded in 2015. ACMA works to establish best practices and rigorous quality/competency standards globally to elevate patient care, collaborating with the pharmaceutical/biotech Industry, Regulators, and Academia. We serve the pharmaceutical, biotech and life sciences industry with our educational, AI and advisory products and solutions.

Key Responsibilities

• Developing and implementing a marketing strategy to drive the business forward
• Analyzing key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
• Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
• Providing Strategic oversight for the ACMA Brand & positioning in the market
• Driving B2B & B2C revenue growth
• Generate inbound B2B leads
• Overseeing the management of annual marketing budgets
• Building strong relationships with key organizations and associations relevant to ACMA business
• Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing
• Overseeing coordination with external agencies (if applicable)
• Coordinating with conference partners
• Coordination with media/PR
• Providing guidance for the marketing team on work priorities, budgets, and resources
• Conducting daily stand-up meetings with marketing team members
• Assist with onboarding and hiring of new marketing team members
• Assist with the development of performance metrics for marketing team members
• Marketing and brand strategy development to raise ACMA brand reputation and recognition
• Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Market analysis and evaluation of marketing campaigns
• Ensuring that marketing initiatives are effective, proactive and engaging
• Communicating marketing goals effectively, both within the team and the wider business
• Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
• Creating best practices and using insights to develop and implement marketing plans across the business
• Ensuring that ACMA marketing efforts are data driven and based on best practices

Key Skills

• Can help build and manage PPC ads (Google, Meta, LinkedIn, TikTok, etc..)
• Experience with HubSpot CRM & Marketing Tools
• Experience with Heat mapping tools
• Strong eye for detail, design, and marketing trends
• Experience with SEO/SEM strategies
• Experience with Affiliate & Influencer Marketing Strategies

Qualifications

• Bachelor's or master's degree in marketing or a related field
• Proven working experience in digital marketing, particularly with knowledge of the life sciences or pharmaceutical industry
• Highly creative, self-motivated individual with experience identifying target audiences and creating engaging and informative digital campaigns
• Highly motivated, driven, and a strong work ethic