Digital Marketing Manager - Homery : Job Details

Job Description: Digital Marketing Manager

Company: Homery.com

Location: Bensonhurst, Brooklyn

Position Type: Full-Time (Onsite/Remote/Hybrid)

Hours: Monday - Friday, 9 AM - 6 PM

About Homery.com:

At Homery.com, we are dedicated to transforming the home buying experience through innovative technology solutions and unparalleled customer service. We are committed to connecting buyers with their dream homes while making the process seamless and enjoyable. We are looking for a dynamic and results-driven Digital Marketing Manager to join our team and help us elevate our online presence and drive engagement with our target audience.

Job Overview:

The Digital Marketing Manager will be responsible for developing, implementing, and managing our digital marketing strategies across various channels. This role requires a creative thinker with strong analytical skills who can leverage digital tools and tactics to achieve business goals and enhance brand awareness.

Key Responsibilities:

Strategy Development:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and target audience needs.
• Identify key performance indicators (KPIs) and set measurable goals to track the success of marketing campaigns.

Content Creation and Management:

• Oversee the creation and distribution of engaging content across various platforms, including our website, blogs, social media, and email.
• Collaborate with designers, writers, and other team members to ensure consistent brand messaging and voice.

Search Engine Optimization (SEO):

• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Monitor and analyze website performance using tools like Google Analytics, making data-driven recommendations for improvements.

Social Media Management:

• Develop and manage social media marketing campaigns to increase brand visibility and engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Analyze social media metrics to evaluate campaign effectiveness and adjust strategies as necessary.

Email Marketing:

• Design and implement email marketing campaigns, including newsletters, promotions, and automated workflows.
• Segment email lists and analyze campaign performance to optimize open and conversion rates.

Paid Advertising:

• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.
• Monitor budget allocation and performance metrics to ensure effective use of marketing spend.

Market Research and Analysis:

• Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.
• Conduct market research to identify customer needs, behaviors, and preferences to inform marketing strategies.

Team Leadership:

• Lead and mentor a team of marketing professionals, providing guidance and support in their professional development.
• Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts across the organization.

Qualifications:

Education:

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or relevant certifications (e.g., Google Ads, HubSpot, Facebook Blueprint) is a plus.

Experience:

• Minimum of 3-5 years of experience in digital marketing, with a proven track record of successful campaign management and performance analysis.
• Experience leading a team is preferred.

Technical Skills:

• Proficient in digital marketing tools and platforms, including Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), email marketing software, and social media management tools.
• Strong understanding of HTML/CSS and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.

Analytical Skills:

• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and conversion optimization techniques.

Communication Skills:

• Excellent verbal and written communication skills, with the ability to convey complex concepts clearly and effectively.
• Strong interpersonal skills and ability to work collaboratively with cross-functional teams.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that values creativity and innovation in marketing.
• Career Growth: We offer opportunities for professional development and career advancement within the organization.
• Collaborative Culture: Join a dynamic team that values collaboration, diversity, and inclusion.
• Competitive Compensation: We provide a competitive salary, performance bonuses, and benefits package, including health insurance and retirement plans.

If you are a passionate digital marketer with a drive for results and a desire to make a significant impact, we encourage you to apply for the Digital Marketing Manager position at Homery.com.

Join us in shaping the future of home buying! Homery.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.