Digital Marketing Operations Director - CGS (Computer Generated Solutions) : Job Details

This range is provided by CGS (Computer Generated Solutions). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$150,000.00/yr - $170,000.00/yr

CGS seeks a Digital Marketing Manager to oversee our company's online presence across a family of websites supporting businesses in supply chain software, outsourcing, enterprise learning, and immersive L&D technologies. This team member will play a crucial role shaping our digital presence and demand generation.

A blend of technical expertise, strategic vision, and strong leadership skills is required to ensure our websites' operations support our business objectives. Reporting to the Head of Demand Generation, you'll be responsible for day-to-day optimization of our websites' content and operations, including technical SEO. This successful candidate will be adept at using CMS platforms and have experience directing website developers. You'll also have experience integrating websites with Marketo, HubSpot, or similar marketing automation tech. You should be a self-starter with a passion for data-driven marketing.

This is a rare opportunity to join a dynamic Marketing team at a global organization with a marquee client list. You'll have the resources of a global organization, coupled with the creativity and freedom of decision making of a start-up. For 40+ years, CGS has enabled global enterprises, regional companies, and government agencies to drive breakthrough performance. We're focused on creating comprehensive solutions that meet clients' complex, multi-dimensional needs tied to their fundamental business activities.

Responsibilities:

Website management and development

• Ensure consistent and positive user experiences across all CGS websites.
• Contribute to digital strategy and growth plans; manage budgets for web operations and related marketing initiatives.
• Design and implement a comprehensive web development plan aligned with company goals; perform research to ensure continuous innovation and the deployment of industry best practices.
• Oversee the design, structure, and functionality of websites; manage projects, including site redesigns; implement testing procedures ensuring proper functionality.
• Support the implementation and management of marketing automation and CRM platforms.
• Manage relationships with third-party service providers when necessary.

SEO and Digital Marketing

• Develop strategies to improve SEO rankings on Google and other leading search platforms.
• Collaborate with the Head of Demand Generation to drive targeted traffic and optimize conversions.
• Establish performance benchmarks and continuously monitor, report, and optimize results.

Performance optimization & compliance

• Analyze website performance and develop solutions to enhance the company's web presence.
• Implement best practices for improving site speed, mobile responsiveness, and overall user experience.
• Establish monitoring activities to ensure optimal performance across all platforms.
• Ensure compliance with legal and corporate guidelines globally.
• Oversee the configuration and management of web application firewalls.
• Working with IT, develop incident recovery plans and tests for web applications.

Qualifications:

• Bachelor's degree in computer science, web development, or related field; Master's degree preferred.
• 7-10 years of experience in web development and operations
• Strong technical background with expertise in Java, PHP, and other web technologies
• Demonstrated track record successfully managing large-scale web projects.
• In-depth knowledge of SEO, UI/UX, and digital marketing strategies
• Excellent analytical, problem-solving, and communications skills
• Detail-oriented in project management and execution.
• Skilled in budget, vendor, and stakeholder management

Mid-Senior level

Full-time

Marketing

IT Services and IT Consulting