Digital Marketing Specialist (Dallas local candidates only) - Astanza Laser : Job Details

Digital Marketing Analyst - We are looking for Data Analyst, PPC and Social Media expertiseAstanza believes that we do more than just sell lasers; we change people's lives. We help clients start profitable new businesses, we help people change their appearances and feel better about themselves, and we care about each other as family.Astanza is looking for energetic, talented individuals to join our award-winning marketing team. We have an emphasis on digital marketing, so our Digital Marketing Analyst (Data/SEM/SEO/PPC/PAID SOCIAL) will be a key player on the team.The purpose of the Digital Marketing Analyst is to implement, track, and optimize Astanza's digital media marketing initiatives. These initiatives include SEO, SEM, Social Media Marketing, and other digital paid media channels. The Digital Marketing Analyst will also implement, track, and report on website improvements and changes alongside other members of the marketing team.Once hired, the Digital Marketing Analyst will have a working knowledge of the business builder program and the Astanza MarTech stack to serve as an expert in all aspects of our digital marketing.The Digital Marketing Analyst will also collaborate with the Brand Manager to execute SEO strategies to meet Google's guidelines and increase search visibility, rankings, and organic traffic for clients and the Astanza website.This position will be our in-house digital media expert and enable us to increase SEM/SEO results and no longer need to rely on 3rd parties or agencies.QUALIFICATIONS & SKILLSThe ideal candidate has 3+ years of Marketing experience plus a Bachelor's degree in Marketing or a related field from a recognized institution. We also welcome applicants to apply with 5-7+ years of relevant experience, even if you do not hold a degree but have experience specifically in Marketing, including SEO, PPC, SEM, Paid Social Media marketing.We're looking for someone with experience in some or all of these areas:Strong communication and writing skillsExperienced in data analyticsSearch Engine Optimization (SEO)SEM/PPC (Google Ad Words, Bing, etc.)Content MarketingOmni-Channel Paid Social Media Advertising (set up ads on Facebook/Instagram/LinkedIn)WordPressHubSpot Marketing Hub experience requiredSalesforce experience desirableGoogle Ad Words CertifiedFacebook Certified Digital Marketing Associate or other relevant certificationsFUNCTIONAL ACCOUNTABILITIESClient Onboarding and Servicing: Working alongside the Client Marketing Manager to assist in AdWords implementation and improvementsSEO for Astanza and NLLC: Work with the Brand Manager to monitor and improve website performance, making updates to content as requestedSEM/PPC for Astanza and NLLC: Own the implementation and management of PPC campaigns across all major digital marketing channels including research, reporting, and analysis of existing campaignsSocial Media for Astanza and NLLC: Takes messaging and creative crafted by both the brand and product marketing teams and assists in scheduling posts, replying to comments, and making recommendations for improvementsMarTech Management: Assists leadership in maintaining existing MarTech stack and makes recommendations for process and technology improvementsKEY COMPETENCIESStrategic and Analytical, Data-Driven, Omni Channel Strategist, Problem Solving, Attention to Detail, Client Focused, Strong Communication Skills, Highly Technical, Desire to Learn and Grow, and Team OrientedLEARNING GOALSAt Astanza, we believe there's always something new to learn. We have personal development plans for each team member and recommend earning a certification in either one of many different Google, HubSpot, or Facebook certifications while you are working with us.THE DETAILS & PERKSFull-timeJob located at our office near downtown Dallas in the Cedars area. 1810 S. Akard Street #500, Dallas, TX 75215 (will consider a day or two of remote work after the first few months)Salary range $60,000 - $70,000/annually based on experienceGet paid to read - Yep, we have a Better Book Club and you can earn $ for reading business-related books