Digital Marketing Specialist, Hoxworth Marketing & Communication Division - University of Cincinnati : Job Details

Digital Marketing Specialist, Hoxworth Marketing & Communication Division Current UC employees must apply internally via SuccessFactors > Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls the most ambitious campus design program in the country. With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion. Job Overview Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Annually, Hoxworth collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals. Hoxworth Blood Center: Saving Lives Close to Home. HBC is located within the College of Medicine and is the only Regional Blood Center owned and operated by a University in United States. The College of Medicine, Hoxworth Blood Center is recruiting a full-time (100% FTE) Digital Marketing Specialist. The incumbent will provide support for digital marketing and communication initiatives, including content and measurement. Responsible for developing and managing digital marketing strategies and campaigns. Saving lives is no easy task, but at Hoxworth Blood Center, it's what we do every day and we're looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you're a detail-oriented individual with digital marketing experience, and a passion for making a difference in the lives of others, then we invite you to apply for a position at Hoxworth Blood Center. Essential Functions Develop and implement a digital marketing strategy. Responsible for digital marketing campaigns, including generating leads and conducting market research to optimize the performance of digital strategies. Track, manage, and strategize digital advertising placements and performance. Create and maintain social media content. Manage the digital marketing calendar. Create and update digital marketing reports. Manage and assess college's analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Work closely with the college's marketing and communication team to help maintain internal and external websites and optimize content and experience for performance. Work closely with university's technical support team to ensure accessibility, functionality, and performance of college's digital platforms, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act. Perform related duties based on departmental need. This job description can be changed at any time. Required Education Bachelor's Degree. Five (5) years of relevant work experience in lieu of education requirement. Required Experience One (1) year of relevant work experience. Additional Qualifications Considered Experience with AEM and SEO. Experience with Google Ads and Google Analytics. Knowledge of Adobe Creative Suite software. Understanding of Web Content Accessibility Guidelines (WCAG). Proficiency with SEO tools. Superb verbal and written communication skills. Strong interpersonal skills. Strong problem-solving skills. Ability to work wel