Digital Marketing Specialist - Southern Utah University : Job Details

Salary: $42,000.00 - $45,000.00 AnnuallyLocation : Cedar City, UTJob Type: Full-time StaffJob Number: 202400028Division: Advancement & Enrollment ManagementDepartment: Advancement & Enrollment ManagementOpening Date: 12/17/2024FLSA: Non-Exempt Position Summary The Digital Marketing Specialist is responsible for managing both paid digital campaigns and organic marketing efforts to enhance the online presence and performance of the department. This role requires a blend of strategic planning, content creation, analytics, and collaboration with internal teams. Essential FunctionsOrganic Marketing Management:

• Plan and create high-quality, informative, and engaging content to attract visitors, drive traffic, and build domain authority.
• Conduct keyword research to identify high-value keywords for SEO and content marketing.
• Work with SUU's Web Services and Marketing Communication office to optimize on-page and off-page SEO to enhance website rankings and visibility.
• Monitor and report on performance, including rankings, organic traffic, and engagement metrics.
• Collaborate with the content team to create and optimize high-quality, SEO-focused content.

Paid Digital Campaigns Management:

• Plan, execute, and optimize paid digital campaigns across platforms like Google Ads, Meta (Facebook, Instagram), LinkedIn, social media channels, and display networks.
• Manage budgets effectively to maximize ROI and achieve campaign goals. -Analyze campaign performance data to identify opportunities for optimization and A/B testing.
• Collaborate with the design team to create compelling ad creatives and landing pages.
• Use analytics tools to monitor and report on digital marketing performance.
• Stay up-to-date with industry trends and best practices to ensure strategies are current and effective.

Departmental Web Liaison:

• Oversee the publication and updates of content for Graduate & Online departmental web pages and landing pages through Cascade CMS, ensuring it is accurate, consistent, and optimized for search engines, accessibility and user engagement.
• Work closely with SUU's Web Services team, Marketing Communication office, content creators, and designers, to coordinate content updates and improvements on the site.
• Work together with marketing team members to mutually support marketing efforts of each other, creating cohesive messaging.
• Engage in professional development opportunities to continue building a skillset to strengthen job performance and support career aspirations.
• Other duties as assigned

Education & ExperienceMinimum Qualifications (Knowledge Skills & Experience):

• 2+ years of experience in digital marketing, with a focus on organic and paid digital marketing.
• Proficiency in using digital marketing tools (e.g., Google Ads, Google Analytics, Meta Ads Manager, LinkedIn Business Manager, SEO tools).
• Strong understanding of SEO best practices, keyword research, and website optimization.
• Strong analytical skills and problem-solving ability.
• Excellent communication and project development skills.

Preferred Qualifications (If any)

• Bachelor's Degree
• Knowledge of content management systems (Cascade), and HTML/CSS is a plus -Certifications such as Google Ads certification, Meta Ads certification, SEO/SEM certifications are a plus.
• 3+ years of experience

Southern Utah University does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services. For more information or contact information, please visit We offer a comprehensive benefits package to full-time employees including:

• High Deductible Health Plans
  • Health Savings Account
• Traditional Health Plans
  • Flexible Spending Account
• Dental Insurance
• Vision Insurance
• Life Insurance
  • Basic
  • Supplemental
  • Long-term Disability
• Retirement Options:
  • TIAA (14.2% Contribution)
  • Fidelity (14.2% Contribution)
  • URS- if eligible (10% Contribution)
• Tuition Waivers
• Vacation and Sick Leave
• Paid Parental Leave

To learn more details, visit our 01 Briefly explain your approach to keyword research and on-page SEO. What tools do you use for keyword analysis, and how do you ensure content is optimized for search engines? 02 Provide an example of a successful paid digital campaign you have managed. What platforms did you use, what was the goal, and how did you measure its success? 03 Describe your experience working with content management systems, specifically Cascade CMS or similar platforms. Required Question