Digital Marketing Specialist - Apono : Job Details

At Apono we empower organizations to run in the cloud by aligning operations and security around access management. Our platform provides companies with Just-In-Time and Just Enough access across their hybrid environments reducing the access risk while improving productivity. Apono has offices in New York and Tel Aviv and supports dozens of customers across the US and the world including large Fortune 500 companies, and was honored in Gartner's Magic Quadrant for Privileged Access Management. What are we looking for? We are hiring an exceptional and passionate Digital Marketing Specialist to join our elite team. In this role, you'll play a pivotal role in maintaining our marketing operations, optimizing our online presence, and driving content creation efforts that optimize how prospects discover Apono. This role is ideal for a self-starter passionate about marketing technology and content development who thrives in a collaborative, fast-paced environment. Responsibilities:

• Marketing Technology Management:
• Maintain and administer the marketing stack, including marketing automation platforms and CRM systems.
• Ensure integration, functionality, and reporting accuracy across platforms.

• Website Management and SEO:
• Maintain, optimize, and expand the company website to align with branding and strategic goals.
• Implement SEO best practices to drive organic traffic and improve search engine rankings.

• Content Creation and Blog Management:
• Oversee the company blog, including scheduling, formatting, and publishing.
• Collaborate with internal teams and third-party writers to ensure high-quality, engaging content.
• Author select blog posts that resonate with target audiences and reflect industry expertise.

• CRM Management:
• Oversee the implementation, maintenance, and optimization of the CRM system to support sales and marketing efforts.

Keys to Success

End-to-End Ownership:

• Take full accountability for assigned projects and tasks from initiation to completion.
• Ensure timely delivery of outcomes that align with company objectives.

Resource Management:

• Effectively collaborate with third-party teams, such as SEO and design partners, to achieve marketing goals.
• Maintain clear communication and ensure external deliverables meet expectations.

Team Collaboration and Growth:

• Contribute to a positive team culture, demonstrating a collaborative and solutions-focused mindset.
• Stay updated on marketing trends and continuously seek opportunities for professional development.

Requirements:

• 3+ years of experience in marketing operations, website management, or digital marketing- a must
• Proficiency with marketing tools such as HubSpot, WordPress, Google Analytics, SEMrush, and Apollo- a must
• WordPress proficiency to manage a website, create pages, and create blog posts.
• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of SEO principles and best practices.
• Ability to wear multiple hats and adapt quickly to the changing priorities of a startup.
• Excellent communication, organization, and project management skills.
• Social media management- advantage
• Salesforce emerging proficiency- advantage

Nice to Have:

• Cybersecurity Experience: Familiarity with cybersecurity concepts, trends, or industry best practices to support targeted messaging and campaigns.
• Writing Background: Demonstrated experience in crafting compelling narratives, whether through journalism, creative writing, or technical documentation.
• Copy Editing Experience: Strong attention to detail and proficiency in editing content for clarity, grammar, and consistency.

These additional skills will enhance your ability to contribute to our mission and deliver exceptional marketing results. Why Join Us?

• Opportunity to impact a growing brand in a dynamic industry.
• Collaborative and supportive team environment.
• Access to learning resources and career development opportunities.

If you're passionate about marketing technology, creative storytelling, and making an impact, we'd love to hear from you!