Digital Sales Coordinator - Nexstar Broadcasting : Job Details

The Digital Sales Assistant works within established Sales Department guidelines to maximize station revenue opportunities from an order entry, traffic, reporting, analytics, and accounting perspective. The Digital Sales Coordinator is also responsible for assisting the digital sales team in a variety of functions to enhance the digital sales process and facilitate the delivery and success of digital marketing campaigns for WLAX clientele.

The Digital Sales Coordinator:

• Monitors campaign pacing and deliverables

• Manage order entry and billing reconciliation oversight

• Orchestrate creative changes, pull reports and digital tasking

• Maintains awareness of digital traffic requirements for online ad standards

• Digital order entry & updates

• Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material

• The collection of all necessary client materials, logos, etc., inputting the promo orders and following up with a client summary need to be executed in a seamless and timely manner.

• Corresponds with customers and confers with coworkers to answer inquiries and account management

• Maintains knowledge of technology updates for Facebook, Instagram, Messenger, YouTube, and other social media platforms

• Prepares forms and ad campaign reports

• Maintains files and other business records

• Assist sales executives with all aspects of the digital sales process including, but not limited to: Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics

• Assist management with aspects of the digital sales operation including, but not limited to: Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams

• Other duties as assigned

Requirements & Specialized Skills :

• BA or BS in Marketing, Advertising, or Communications preferred

• Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio

• Experience in digital marketing coordination or media sales preferred

• Significant knowledge of the local digital marketing services product offering and effective use for clients

• Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment

• Excellent critical thinking & problem-solving skills

• Proficiency in Microsoft Office Suite, Adobe Suite, Photoshop, Illustrator, Final Cut, Wordpress, GA, GAM

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.