Digital Strategist - Abacus Group, LLC : Job Details

Our client is an asset management firm. They seek a Digital Strategist to join their Fort Lauderdale, FL office.

Responsibilities

• Design email templates that leverage dynamic and personalized content
• Setup lead nurture campaigns to drive qualified leads for sales
• Refine our lead-scoring programs as we gather data and feedback
• Run insightful reporting from Marketo, Google Analytics, and Salesforce
• Oversee and make content updates in the WordPress CMS
• Work with the UX Designer to develop conversion-driven landing pages
• Implement and monitor SEO best practices on our website
• Moitor and track organic social content across our social media platforms
• Assist with the management of Google Ads paid search account
• Develop A/B testing for email campaigns to improve conversion rates

Requirements

• Bachelor's degree in finance, economics, marketing, etc.
• 2+ years of digital marketing/marketing automation experience
• Up to date with best practices in online marketing and measurement
• Organized, analytical, and exceptional attention to detail
• Excellent written and verbal communication skills
• Skilled in Marketo, WordPress CMS, and Salesforce CRM
• Knowledge of HTML and CSS is required; JavaScript is preferred

JobID: 17371