Director, Analytics - Publicis Groupe : Job Details

Publicis Groupe Director, Analytics New York , New York Apply Now

We're Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you're our next Sr Manager, Strategy helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we're looking for in a new member of the crew and why you're gonna dig working with us.

Overview

We're searching for a Director, Analytics who will be a key leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into four specialties: Data Intelligence, Data Strategy, Data Operations and Data Technology.

The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving business outcomes. Developing and translating the data story in meaningful ways andapplying analyticalinsights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. The director is responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Responsibilities

Tasks and responsibilities include:

Key client contact to lead the overall measurement strategy through discovery and development of measurement plans, learning agendas, and test plans

Set up measurement frameworks and actionable insight generation

Develop and manage the relationship with key vendors, clients, and internal stakeholders

Lead client communications and deliverables, help them understand the story in a simple and concise way and communicate success of client's marketing efforts

Provide guidance to clients on marketing performance analytics through POV's related to improving performance on marketing activities

Develop one or more performance scenarios based on the expected outcome and drive optimization recommendations with internal capabilities and client

Educate the DNA team with learnings from projects and documented case studies with process and results

Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client's marketing efforts

Proactively propose performance improvements for clients' marketing activities

Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement

Keep internal stakeholders informed about new opportunities, issues and performance successes.

Collaborate with DNA leadership to develop and document case studies with process and results

Support DNA leadership in in new client acquisition and new business development

Manage team members' careers and provide growth opportunities, coaching and training

Foster a team environment and play an active role in building teams

Qualifications

5+ years of work experience with analytics and optimization platforms

5+ years of business experience in marketing consulting, advertising or interactive

5+ years of business experience in marketing consulting, advertising or interactive

Expertise within the digital environment and in aligning marketing strategies with business needs

In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)

Client-facing voice of measurement approach and reporting recommendations for high-profile, high-investment celebrity DSA campaign with branded pull-through

Comfort in PowerBI visualization and connections to data sources including GA4

Proactive coordinator of analytics and media colleagues to get all required data in place and probe for meaningful insight

Ability to recommend and execute bespoke analyses outside regular reporting cadence

Excellent written, oral communication and presentation skills

Experience managing and coordinating multiple projects across internal teams

Proven leadership record with strong client relationship skills

Strong familiarity with the digital environment

Understanding of CDP and reporting capabilities (nice to have)

Personalization Experience a plus

Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)

Proficiency in Microsoft Office

Adobe Suite Experience a plus

Candidate must be open to travel as needed

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $130,000- $219,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2024.