Director, Analytics - North America Online - The Estee Lauder Companies : Job Details
Director, Analytics - North America Online
The Estee Lauder CompaniesJob Location : New York,NY, USA
The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Long DescriptionThe Director, Analytics – North America Online will deliver key business insights and reports across the division, creating a community of practice among the analysts sitting in varied parts of the organization, and driving consistency in this function. Reporting directly to the President, the role will partner closely with the leadership team, providing data-driven insights and strategic recommendations that drive the growth and performance of our operations. The Director of Analytics will be responsible for overseeing analytics strategies, driving business intelligence initiatives, and enabling data-centric decision-making to optimize the channel overall.
Responsibilities:- Identify and align key performance indicators to measure business performance across different online models, including brand and retailer.com as well as the different business levers (e.g., marketing, supply chain and merchandising).
- Analyze and benchmark KPI performance across brand and retailers and overtime to identify business improvement opportunities (and make recommendations for how we mitigate these opportunities).
- Analyze and create detail specifications for all e-commerce sites and manage communication with all participants in projects.
- Build methodology to analyze Online market share across key customers.
- Measures the success of a retailer's online presence.
- Analyze and report on changes in online sales to a team of e-commerce managers so they are well-informed when making business decisions.
- Oversee and/or track a company's web analytics, search engine ranking, advertising campaign results and branding across a website.
- Analyze, document and monitor various paid search and social opportunities; present these initiatives clearly to a variety of stakeholders.
- Design the visual dashboard used to report KPIs.
- Systematically measure and report of identified KPIS (e.g., dashboards, process / approach, cadence).
- Serve as the go-to person for all the stakeholders for any query.
- Ensure all the parties understand the solution and the business, operations and application development teams are on the same page.
- Present to internal stakeholders.