Director, Brand Solutions - MarketCast Group : Job Details

Location – NY or LA (Hybrid: 3 days in office)

MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.

Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms.

#FandomIsOurJam

About the role:

As a Research Director in Brand Solutions, you'll oversee the successful execution of a variety of research projects, using your research expertise to deliver complex designs, comprehensive analysis plans, and define the vision for reports, demonstrating expert-level analysis and insights. You'll manage a small team of researchers, overseeing resourcing strategy to achieve project goals and providing guidance and support in individual team members' development. You will also manage client relationships, ensuring high client satisfaction for every project. This includes:

• Client Communications and Relationship Management: Build and manage strong client relationships by ensuring project satisfaction and facilitating strategic discussions to align research with long-term client goals.
• Team Management: If needed, lead a small team of researchers, driving performance, professional growth, and team-wide training initiatives.
• New Business Development: Collaborate with senior team members on business development by understanding client needs, shaping research strategies, and contributing to pitches to grow existing accounts.
• Project Management & Execution: Oversee the execution of complex research projects, ensuring quality, timeliness, and effective resourcing to meet goals. Lead survey design, ensuring alignment with client objectives and industry standards, while collaborating on innovative methodologies. Develop analysis plans, guiding junior team members and integrating insights from multiple projects for comprehensive client recommendations. Monitor and assess quality control measures, recommending improvements to enhance effectiveness.
• Reporting and Deliverables: Lead the development of client reports, ensuring quality and alignment with client expectations, while enhancing junior team members' insights and driving client presentations. Support budget management for projects, ensuring delivery within financial constraints, monitoring for scope creep, and learning the inputs for project budgets.
• Initiative Collaboration & Thought Leadership: Contribute to shaping company-wide initiatives like product development and thought leadership, collaborating with departments such as Operations, Product, and Marketing to drive progress.

Who continuously demonstrate competence in both known scenarios and new situations in:

• Strategic Thinking: Think beyond the basics, leveraging various data resources and expertise to inform actionable recommendations.
• Innovation & Problem Solving: Apply creative problem-solving to improve processes, independently explore solutions and proactively suggest improvements.
• Storytelling: Present data findings as compelling, actionable stories for clients.
• Subject matter expertise: Knowledge in brand research product suite/application and research methodologies.
• Client Relationship Building: Puts clients first, proactively reaching out to understand client business and needs.

Who exhibits exceptional competence and can mentor and inspire others in:

• Data Savviness: Critically analyze data and leverage insights to provide actionable recommendations.
• Technology forward: Willingness and ability to adopt new technology.
• Communication: Present insights or information clearly and confidently, whether with clients or internally.

Passionate about Brands: We work with some of the biggest names in the industry, and your passion for this space makes you excited to contribute.

It'll be helpful if you have:

• 7+ years of experience in primary research, managing end-to-end projects with clients. Strong quantitative expertise is essential.
• Client-facing experience along with a background in helping translate business questions into research and ultimately, into implications-based consultation.
• A Bachelor's degree in Social Sciences, Economics, Business, Marketing, Statistics or a related field. Experience managing key account relationships.
• Exceptional analytical skills and experience with survey design, data analysis, and report creation.
• Strong proficiency in Microsoft Excel, PowerPoint, and familiarity with research platforms such as Q, or SPSS is a plus.

Benefits and Perks:

• 401(k) Company Match
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more.

Our Purpose: Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that's for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It's as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world's top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Core Values:

• Curiosity Makes Us Tick: Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
• We Celebrate Wins: Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
• Trust is Always Trending: Trust means everything to us. It's lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client's trust is what makes all this possible, something we never take for granted.
• We Roll with Change: We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
• Diversity is Our Superpower: Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $105,000 to $120,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, enhanced mental health resources (Modern Health), free access to the HealthJoy, Everyday Inclusion, 401K match from day one, career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.