Director - Digital Experience - DaVita : Job Details

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge.

Position Summary:We have an exciting opportunity to join our team as a Director - Digital Experience. This role will have a significant impact on the development and delivery of content across NYULH's web and digital platforms. This role will be responsible for the development of web content, enforcement of creative standards, and ensuring creative consistency across NYULH's public web and digital ecosystem, while collaborating closely with the Brand Ecosystem, Technology, and Production teams to enhance overall content quality and impact.

Job Responsibilities:

Creative Vision and Leadership

• In collaboration with the Head of Cross-Channel Content Strategy, own and develop an overarching content strategy for clinical, research, and curriculum web properties that drives consistent engagement with NYULH's digital platforms.
• Develop and articulate a clear creative vision for NYULH's web properties that aligns with the organization's strategic goals.
• Manage the implementation of visual identity and digital style guide across relevant web properties.
• Lead the Digital Experience team in executing this vision, ensuring all digital content is engaging and audience-centric.
• Collaborate closely with teams responsible for patient communications, physician content, social media, and email to optimize audience engagement.
• Serve as a creative thought partner to senior leadership, providing insights on digital trends and best practices.

Content Development and Management

• Direct the planning, development, and implementation of content strategies for .ORG and .EDU properties, ensuring high standards of creativity and effectiveness.
• Oversee the production of diverse web content tailored to enhance user experience and engagement.
• Develop innovative content strategies in partnership with clinical patient experience teams based on audience research.
• Implement processes that leverage the capabilities of the CMS and integrate it into the overall team workflow.
• Ensure all content is optimized for SEO and aligned with digital marketing trends.

Brand Consistency

• Maintain brand consistency across all digital outputs, ensuring content reflects the brand's voice and core values.
• Oversee the implementation of digital style guides, applications, and standards for content creation.
• Regularly review and update digital content to maintain freshness and relevance.
• Collaborate with the Brand Experience team to align digital initiatives with brand strategies.
• Ensure compliance with accessibility standards and ADA guidelines.

Team Management and Development

• Lead a diverse team of Content Strategy Leads, Content Managers, Content Writers, and Visual Designers.
• Mentor the team and foster a creative work environment.
• Set clear goals for the team, providing regular feedback and opportunities for development.
• Manage resource allocation and budgeting for digital projects.

Cross-Functional Collaboration

• Partner closely with the MarTech team to align on functional capabilities and digital operations.
• Collaborate with marketing, IT, UX, and design teams for a cohesive approach to digital content.
• Engage with the Brand Experience team to align digital initiatives with brand narratives.
• Work with analytics teams to measure content performance and apply insights for improvements.
• Participate in strategic planning sessions with senior management.

Innovation and Trends

• Stay abreast of emerging digital technologies and content management systems.
• Encourage experimentation and innovation within the team.
• Lead initiatives to implement new technologies that enhance digital presence.

Minimum Qualifications:10+ years of relevant experience in digital content development, web design, or creative direction; 3+ years of experience managing teams; Bachelor's degree in Digital Media, Marketing, Graphic Design, or related field; Strong creative vision and understanding of UX principles; Excellent communication and interpersonal skills; Knowledge of accessibility standards and ADA compliance; Proficiency in digital marketing tools, content management systems, SEO, and web analytics.

Preferred Qualifications:Master's degree in Digital Media, Marketing, Graphic Design, or related field; Previous experience in the healthcare industry; Previous experience in online publishing and/or e-commerce.

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply.

NYU Langone Health provides a salary range to comply with New York state Law on Salary Transparency. The salary range for this role is $146,384.38 - $220,000.00 Annually. Actual salaries depend on various factors.