Director/Digital Marketing - Rust-Oleum Corporation : Job Details

Lead and manage teams that execute on Digital and Social campaigns and initiatives Collaborates with product management teams to develop digital and social media strategies and initiatives based on business objectives Analyzes the companys digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements Unearths the trends and insights to make sure Rust-Oleum is telling relevant stories, identify threats before they become risks and jump on an opportunity to engage consumers in our brand stories Researches social media trends and informs management of changes that are relevant to the companys marketing activities Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaigns performance against the KPIs Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives. Collaborates wit...Director, Marketing, Digital, Social Media, Public Relations, Product Management, Manufacturing, Business Services