Director, HCP Marketing - Alzheimer's Disease - Eisai : Job Details

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.

The Director, HCP Marketing is responsible for developing and implementing strategic marketing programs for the professional/HCP customer segment while creating communication goals and customer experiences aligned to relevant business objectives for the product.

Specific job responsibilities include:

• Designing, implementing and evaluating the marketing plan.

• Leading management and stakeholder reviews of plans.

• Monitoring performance progress and implementing changes to programs as needed.

• Analyzing market data to identify key segment drivers, growth opportunities and business threats.

• Managing relationships with co-promotion partners, agencies and internal business partners.

• Ensuring regulatory/legal requirements are met.

This position is office-based (hybrid) in Nutley, NJ.

Essential Functions

Summary of Job Responsibilities:

• Lead and execute key omnichannel projects within the HCP Neuro omnichannel plan.

• Help with media planning (media agency engagement and channel strategy/analytics and deployment).

• Support planning and execution of HCP behavioral segmentation and deployment, promotional content development and execution across different segments.

• Achieve on or above budget performance of the therapeutic area by establishing the budget and monitoring performance against it in brand indications.

• Ensure alignment of all efforts with the broader strategic direction of Eisai Inc (and global where appropriate).

• Direct, plan and formulate market development and product promotion plans, medical education plans, sales forecasts, and budgets.

• Foster relationships with top institutions, KOLs and other stakeholders to develop brand and customer strategies.

• Ensure effective roll out of marketing campaigns to the field team through plan of action (POA) meetings.

Requirements

• BS or BA is required; MBA preferred.

• Minimum of 12 years' experience in the pharmaceutical/healthcare field, with at least 7 years in brand marketing or managed markets, including omnichannel marketing.

• Demonstrated leadership skills.

• Demonstrated analytical and problem solving skills and excellent written and verbal communication skills.

• Financial/budgetary and project management experience.

• Travel is estimated at 20% of time, including some weekend travel.

• Work experience in primary care and consumer-relevant Rx markets preferred.

• Experience in neurodegenerative disease(s) required.

• Experience working for a pharmaceutical company strongly preferred.

Eisai Salary Transparency Language:

The base salary range for the Director, HCP Marketing - Alzheimer's Disease is from $203,200 to $266,700. Under current guidelines, this position is eligible to participate in Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan.

Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.

Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit Eisai Benefits.

Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status.

Eisai Inc. participates in E-Verify. E-Verify is an Internet based system operated by the Department of Homeland Security that allows participating employers to electronically verify the employment eligibility of all new hires in the United States.