Director of Business Development - Greenkey Resources LLC : Job Details

Job Title:Director of Business Development

Job Summary:We are seeking a Director of Business Development to lead the marketing and sales efforts of our hospice health services portfolio company. This pivotal role focuses on building and maintaining strong referral networks, driving patient admissions, and expanding our reach within the hospice care market. As Director, you will oversee the company's sales and marketing strategy, develop targeted outreach plans, and lead a team to achieve measurable growth in patient census and market share. You will actively engage with nursing and assisted living facilities, hospitals, physicians, payors, and other key stakeholders to establish partnerships, secure referrals, and strengthen our company's reputation as a trusted provider of hospice care. The ideal candidate combines deep expertise in the hospice and elder care landscape with exceptional marketing and sales acumen, leadership skills, and a results-driven mindset. This is an exciting opportunity for a dynamic professional to drive tangible growth for a well-established provider known for its commitment to quality care.

Key Responsibilities:

Business Development Strategy:

• Develop and execute a comprehensive business development plan aligned with the company's growth goals.
• Identify and cultivate relationships with key stakeholders, including SNFs, ALFs, hospitals, physician groups, and payors, to drive referrals and partnerships.
• Represent the company at industry events, conferences, and networking opportunities to enhance visibility and reputation.

Team Leadership:

• Build, lead, and mentor a statewide community liaison team, fostering a culture of accountability and collaboration.
• Set clear KPIs and performance expectations for the team, monitoring progress and ensuring alignment with company objectives.
• Provide coaching and development opportunities for team members to strengthen their skills and effectiveness.

Market Analysis & Expansion:

• Conduct market research to identify opportunities for growth, including underserved areas and emerging trends in hospice care.
• Develop and implement strategies to expand into new geographies and deepen market penetration in existing locations.
• Partner with the operations and clinical teams to align business development efforts with patient care delivery.

Stakeholder Engagement:

• Build trusted relationships with key stakeholders, including SNF and ALF administrators, discharge planners, hospital case managers, and primary care physicians.
• Act as the liaison between referral sources and internal teams to ensure seamless communication and coordination.
• Work with payors to understand reimbursement trends and payor mix and incorporate these insights into business development strategies.

Travel & Outreach:

• Travel extensively across the state to meet with stakeholders, attend meetings, and oversee business development initiatives in various regions.
• Conduct regular site visits to maintain a visible presence and strengthen relationships with local referral sources.

Reporting & Metrics Management:

• Develop and manage KPIs to measure the effectiveness of business development efforts and ensure goals are met.
• Prepare and present regular reports to leadership, highlighting progress, challenges, and opportunities for improvement.
• Use data and analytics to refine strategies and allocate resources effectively.

Qualifications:

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field.
• Minimum of 5–10 years of experience in business development or sales, with at least 3 years in hospice, healthcare, or a related field.
• Deep understanding of the hospice landscape, including SNFs, ALFs, payors, physicians, hospitals, and regulatory requirements.
• Proven track record of building and managing high-performing teams.
• Excellent interpersonal and communication skills, with the ability to build relationships and influence stakeholders.
• Strong organizational and analytical skills, with experience managing KPIs and reporting outcomes.
• Proficiency in CRM tools and Microsoft Office Suite.
• Ability to travel regularly across the state as required.