Director of Communications and Public Relations - Towne Park : Job Details

At Towne Park, it's more than a job, you can make an impact.

A career with us is rewarding in more ways than one.

As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else's day and make an impact. When we see a customer, a client or one of our own team members smile, we know we made an impact. It's why we do what we do.

Towne Park is a place where you can make a difference and create smiles every day.

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The Director of Communications & Public Relations will develop and lead Towne Park's internal and external communication strategies, playing a pivotal role in crafting messaging and strategies that promotes the company's brand, engages employees and aligns all team members around our mission, purpose, values and their roles, and enhances public perception. This role involves close collaboration with field operations, human resources, and senior leadership and other key functions to ensure alignment with organizational goals. As a technology-savvy leader, the Director will drive continuous improvement and challenge the status quo, ensuring communications remain effective and innovative. Reporting to the SVP of Marketing & Communications, this role is integral to the marketing and communications department.

Compensation: Towne Park is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location. The annual base pay range for this position is $160,000.00-$180,000.00

Additional Compensation: Employees may be eligible to receive annual incentive bonuses depending on their job classification and the policy guidelines.

Benefits: Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits. Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability. Employees are also able to enroll in the company's 401k retirement savings plan.

Paid Time Off: Employees accrue 0.0385 hours of PTO per hour worked up to a maximum of 80 hours per calendar year. Employees receive 6 paid holidays throughout the calendar year and employees accrue up to a maximum of 4 paid floating holidays per calendar year.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform all functions.

Internal Communications & Content Development

* Ensure all communications align with and support our company vision, mission, purpose, values and strategy.

* Develop and lead internal communications and content creation strategies that foster employee engagement and build company culture.

* Partner closely with the operations and human resources team to align company initiatives and messaging to create clarity of action, outcome and impact.

* Oversees all internal communications channels including the companies' mobile communications app, Towne Link, optimizing user experience.

* Develops meaningful content for a variety of internal and external audiences leveraging communication strategies including business presentations, mobile communications platform, newsletters, employee meetings, social media, videos, and other new technologies and approaches to ensure we reach and connect with our diverse team.

* Engage with business leaders to develop key messaging, themes, topics, style, target audiences and appropriate communications channels.

* Develop communications strategies to support our DE&I and ESG efforts and programs.

* Support various internal and external events and company-wide meetings.

Organizational Communications & Change Management

* Partner with functional teams to communicate key operational information and resources effectively.

* Develop strategic communication plans to support organizational priorities and change management efforts.

* Assist in M&A communications and other organizational transformations.

Communications Channel Development, Management & Measurement

* Supports and champions our primary employee communications channel/app, Towne Link, to reach employees and drive engagement. Drive app user experience with effective communications and design to ensure ease of use and message delivery.

* Incorporate multimedia content to enhance communication efforts and track effectiveness through data analysis and feedback.

* Establish metrics to measure communication impact and continuously refine strategies based on results.

External Communications

* Ensure consistency in messaging and branding across all communication platforms working in partnership with the Director of Marketing.

* Support external communications, including drafting press releases, managing media inquiries, and supporting crisis communications.

* Build and maintain relationships with industry trade media and enhance the company's thought leadership and brand recognition in the industries it serves.

* Lead the development and implementation of Towne Park's community involvement program to engage employees and build brand in communities we operate.

Organizational Collaboration

* Manage and prioritize strategic projects, ensuring timely completion and alignment with organizational objectives.

* Maintain quality control over all communications materials, providing consultation to leaders for consistent messaging.

* Develop standards and metrics to measure the success and impact of communications.

QUALIFICATIONS

* Bachelor's degree in Marketing, Communications, Journalism or a related field.

* 10 years of experience in corporate communications or marketing, with 5-7 years in a corporate environment.

* Proven experience in managing projects, resources, and budgets effectively.

* Experience with change management and M&A communications is a plus.

* Previous experience communicating in a distributed or service-oriented organization is advantageous.

* Strong leadership skills with a proactive, hands-on approach.

* Excellent problem-solving and analytical abilities.

* Creative skills for producing engaging content and adapting messaging for various formats and audiences.

Knowledge & Skills:

* Extensive experience in strategic communications, including change management and crisis communication.

* Exceptional writing, editing, and content creation skills across various media.

* Keen attention to detail, with a strong focus on grammar, consistency, and clarity.

* Energetic, positive attitude, service oriented with a self-starter mindset.

* Ability to adapt communication style for different audiences, including journalistic, conversational, and academic.

* Proficiency in digital and social media trends and platforms.

* Strong organizational and project management skills, with the ability to manage multiple priorities.

* Creative development experience and familiarity with communications technology are advantageous.

* Proficiency in Microsoft Office (PowerPoint, Excel, Word), SharePoint, and social media platforms.

SCOPE

Authority to Act:

* Performs duties independently with minimal supervision, operating from specific and definite directions and instructions. Decisions are of a routine nature made within prescribed operating guidelines, policies and procedures. Mistakes/errors may result in work stoppage, loss of business, poor customer relations and/or damage to product, all of which can have negative financial implications for the organization.

Budget Responsibility:

* The employee has authority to develop. Manage and control a department(s) budget.

WORKING CONDITIONS & PHYSICAL DEMANDS

The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit or stand for extended periods of time and may be required to run; walk; handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Lifting Requirements

Exerting up to 50 pounds of force occasionally, and/or up to 25 pounds of force frequently, and/or greater than 10 pounds of force constantly to move objects.

Working Environment

The majority of work will be performed in climate-controlled environment, but may be exposed to inclement weather and varying degrees of temperatures on occasion.

Travel

Travel of up to 5% may be required.