Director of Customer Marketing - Koalafi : Job Details

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.

Over 17,000 retailers rely on us to match their customers to a payment plan clearly and quickly, all while reflecting well on their brand. Their 2M+ customers love us because we provide a flexible way for them to make payments, and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how we're transforming the financing experience and joining our team?

As Director of Customer Marketing, you'll drive customer loyalty and growth by leading innovative B2C lifecycle campaigns and managing impactful co-marketing partnerships with top retailers. We're seeking an expert in lifecycle marketing and consumer trends, with a passion for improving financial access for underserved consumers.

Key Responsibilities:

Lifecycle Marketing:

• Develop automated B2C campaign strategy to drive customer activation, retention, and reactivation.
• Manage the overall consumer marketing calendar, ensuring timely and relevant communication with customers around seasonal holidays, trends, and retailer campaigns.
• Lead the creation, execution, and optimization of multi-channel marketing campaigns, across a variety of channels such as email, SMB, social media, and in app messaging.
• Manage and optimize mix of promotions, messages, featured products, and retailers.

Customer Marketing Consulting:

• Provide strategic guidance to retailers on best practices in customer marketing, particularly as it relates to promoting consumer financing.
• Develop effective co-marketing plans to align to retailers' seasonal marketing calendars and overall financing program goals.
• Maintain library of best practices guides and thought leadership content to educate retailers on how to optimize the marketing impact of their consumer financing programs.

Collaboration & Leadership:

• Develop vision and roadmap for the evolution of Koalafi's customer marketing function.
• Collaborate with product, sales, and customer support teams to ensure campaign alignment with business goals.
• Partner with internal teams to track and report on key marketing metrics, including engagement, affiliate referrals, and customer lifetime value.
• Act as the voice of the customer within the company, advocating for customer needs and preferences.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 5-7+ years of experience in customer marketing, preferably within the consumer retail industry.
• Strong understanding of lifecycle marketing and direct-to-consumer marketing
• Proven record of designing and executing successful consumer marketing campaigns.
• Excellent analytical skills, with the ability to translate data into actionable insights.

Expected Activities:

• Create and launch multi-channel lifecycle customer marketing campaigns that increase customer lifetime value.
• Provide consumer marketing consulting services to our retailer partners and manage effective co-marketing campaigns.
• Monitor customer feedback and behavior to inform marketing strategies.
• Partner with internal teams to provide regular reporting and analysis of marketing performance.
• Collaborate with product, sales, and customer support teams to align marketing efforts with business goals.

Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

Who we are & what we value:

• We focus on what's most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask, “How can this be better?”
• We move fast together

Benefits:

At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best:

• Comprehensive medical, dental, and vision coverage
• 20 PTO days + 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal + paternal)
• Inclusion and Associate Engagement Programs