Director of E-commerce - Slatkin + : Job Details

Slatkin + Co, founded by industry pioneer Harry Slatkin, is a premier home fragrance and personal care company renowned for its meticulously crafted scents developed by master perfumers. Following Harry's success in building Bath & Body Works' home fragrance into a billion-dollar business, he launched HomeWorx in 2017. Today, Slatkin + Co's diverse portfolio of brands and hundreds of fragrances are available nationwide through mass, drug, grocery, dollar, and specialty retailers.

POSITION SUMMARY

We seek a driven, innovative Director of Ecommerce to spearhead our direct-to-consumer (DTC) and omnichannel growth initiatives. Reporting into the Vice President of Sales, this strategic leader will shape Slatkin + Co's digital future, managing a high-performing team while orchestrating cross-functional collaboration to drive revenue growth and enhance customer experience across all digital touchpoints. This individual will have a proven track record of success scaling large scale or emerging CPG brands in the categories of beauty or fragrance.

KEY RESPONSIBILITIES

Strategic Leadership & Growth

• Design and implement comprehensive ecommerce strategies to accelerate market share and revenue growth
• Lead the digital roadmap development in partnership with marketing, product and engineering teams
• Drive business strategy across sales, merchandising, pricing, and promotions
• Establish and optimize end-to-end digital customer experiences

Digital Operations & Analytics

• Oversee website merchandising, content strategy, and SEO optimization
• Lead data-driven decision making through advanced analytics and reporting
• Manage KPIs including conversion rates, customer lifetime value, and retention metrics
• Direct paid media strategy across SEM, Social, and Display channels
• Develop mobile-first shopping experiences

Customer Experience & Marketing

• Drive lifecycle marketing initiatives including email, SMS, CRM, and loyalty programs
• Build sophisticated remarketing and retention programs
• Develop influencer and UGC strategy for beauty audience
• Develop and execute customer acquisition and retention strategies
• Create targeted marketing campaigns based on customer segmentation
• Optimize digital touchpoints to enhance customer engagement and conversion
• Build and mentor a high-performing ecommerce team
• Foster innovative, results-driven culture
• Manage relationships with external agencies and vendors
• Collaborate with cross-functional teams including finance, operations, and creative

REQUIRED SKILL/QUALIFICATIONS

• 10+ years of progressive successful ecommerce experience, with 5+ years in senior leadership
• Proven track record of driving significant revenue growth in DTC/ecommerce, scaling DTC brands to $50M
• Strong analytical skills with expertise in data-driven decision making
• Experience managing and developing high-performing teams
• Bachelor's degree required; MBA preferred
• Deep understanding of digital marketing, CRM, and ecommerce platforms
• Experience in platforms & Apps including Shopify, Omni Channel Retailers (Walmart, Target, Tik Tok Shop, Michaels, Others), Order Desk, Yotpo, Klarna, Facebook, Google Ads

Director

Full-time

Sales, Manufacturing, and Supply Chain

Personal Care Product Manufacturing, Furniture and Home Furnishings Manufacturing, and Online and Mail Order Retail