Director of Growth Marketing - Kharon : Job Details

TL;DR Kharon is seeking a full-time Growth Marketing Director based near one of our hub locations in New York City, Washington D.C. or Denver, CO. This is a hybrid role and requires in-office attendance. Responsibilities:

• Develop and execute a global demand generation and lifecycle marketing strategy that drives customer growth, with a focus on generating high-quality leads for our enterprise-grade data and technology solutions.
• Lead the end-to-end management of multi-channel marketing campaigns, ensuring seamless execution across owned, earned, and paid media platforms. This includes overseeing data-driven targeting, as well as the design, implementation, and ongoing optimization of campaigns across channels such as Google Search and Display Ads, content syndication, and industry publications. Your goal will be to maximize reach, engagement, and conversions while maintaining a cohesive brand presence.
• Lead the strategic management and execution of Kharon's SEO efforts, ensuring Kharon is consistently discoverable in top search results for key solutions and maintaining a strong organic presence. Establish and maintain SEO dashboards to track daily, weekly, and monthly SEO performance metrics, including keyword rankings, organic traffic, and conversion rates. Regularly monitor SEO performance and provide actionable insights, making data-driven adjustments to optimize performance.
• Build and optimize full-funnel marketing campaigns that effectively nurture prospects through the buyer journey, from initial awareness to final purchase decision, ensuring alignment with sales and product teams.
• Establish key performance indicators (KPIs) and metrics to track demand generation performance, campaign effectiveness, and new business growth. Leverage advanced analytics and marketing attribution models to measure the effectiveness of campaigns and understand which programs contribute most to growth and engagement, and continually refine strategies based on data and insights.
• Grow, manage, and mentor a high-performing team of marketing professionals while also being a strong individual contributor. Foster a culture of innovation, accountability, and continuous improvement, leading by example in both strategic initiatives and hands-on execution.
• Partner with Sales, RevOps, Business Analytics, Customer Success, and other key stakeholders to ensure a cohesive and integrated approach to campaigns that resonate with target audiences and drive business outcomes.
• Spearhead marketing initiatives that support Kharon's expansion into new global markets and industries, tailoring strategies to the unique needs and dynamics of the specific markets.

Qualifications:

• 8-12 years of experience in running global lifecycle and demand generation campaigns for enterprise-grade SaaS or data solutions, with a proven track record of success.
• Highly analytical, with the ability to leverage data to make informed decisions, create and optimize campaigns, and build effective marketing attribution models.
• Demonstrated expertise in building and optimizing full-funnel marketing campaigns that drive MQLs and support sales objectives.
• Proven experience leading cross-functional teams to successful outcomes, with a strong ability to manage, mentor, and grow a team.
• Proven track record of systematic SEO optimization with demonstrated experience in improving page rankings, driving organic traffic growth, and delivering measurable improvements in site visibility.
• Expertise in managing SEO dashboards and monitoring tools (e.g., Google Analytics, Google Search Console, SEMrush) to track key performance indicators (rankings, organic traffic, on-page performance), and building data-driven strategies through keyword research, competitive analysis, and content optimization.
• Extensive experience designing, implementing, and optimizing paid advertising and marketing campaigns across multiple channels, including Google Search and Display Ads, content syndication, and industry publications.
• Strong sense of ownership and accountability for results, consistently driving toward measurable outcomes and optimizing efforts to achieve KPIs.
• Ability to develop and execute strategies that resonate in diverse global markets.
• Strong working knowledge of essential marketing tools, including Google Analytics for tracking and reporting, Google Ads and social ad platforms for managing and optimizing PPC campaigns, Salesforce for CRM and lead management, and marketing automation platforms such as HubSpot for campaign execution and lead nurturing.

Kharon is a highly disruptive and incredibly innovative organization that navigates risk at the intersection of global security threats + international commerce. What does that mean? Great question. Operating at the nexus of global security, Kharon is on a mission to revolutionize the current landscape. We take really complex data as it relates to global security and empower our clients to not only understand the risk associated with their potential business relationships but to operationalize that data so that they can make the best and most informed decisions possible. From financial crimes and sanctions to export controls and threat identifications, our tools optimize protection against the types of risks that could otherwise be incredibly dangerous and excessively costly to any business. Serving many of today's leading global financial and multinational institutions, Kharon products are the most powerful in the space with a precision and depth that is absolutely unparalleled. When you look at any major global crisis event, we're providing intelligence that's at the heart of those circumstances. We connect the dots in a way that's meaningful. Now, we're experiencing unprecedented growth. As the world continues to evolve in complexity, so too does the demand for our products. Given the significance of our work and the increasing global reliance on our insights, we are looking for a Director of Growth Marketing to join us as we work to shape the way businesses perceive and navigate global risks. Reporting to the Head of Marketing, this role is central to driving the growth and expansion of our business across both new and existing markets. Working closely with teams across the organization, you will lead the development of dynamic, data-driven campaigns that generate demand and fuel our marketing efforts. From creating and optimizing full-funnel marketing campaigns-moving prospects from initial awareness to final conversion-to ensuring the generation of high-quality leads and supporting growth within our current customer base, your contributions will be vital to the success of our team's initiatives. Growth marketing at Kharon is all about continuous experimentation and optimization. In this role, you'll harness the power of data to test, learn, and refine strategies, always seeking ways to enhance performance. By collaborating across Sales, RevOps, Business Analytics, and Customer Success, you'll help foster a unified approach to marketing that leverages insights from every corner of the business. Your leadership will ensure that our marketing programs are not only effective in the short term but also scalable and sustainable for long-term growth, positioning Kharon to thrive in an ever-evolving market landscape. To the right person, this will be the perfect kind of challenge. Our mission is compelling, our product is powerful, and we're growing at a rate that makes us unstoppable. If you're looking to be surrounded by people who will inspire you to think and challenge you to grow then look no further. Our team is made up of some of the most visionary and uncompromising individuals you will ever encounter. We don't take ourselves seriously but we're serious about the work we do and there is absolutely no slowing us down. To keep that momentum going, we do our very best to make sure that each and every team member is completely taken care of. We're nothing without our people and we strive to offer a package that reflects that. As a Kharon team member, you can expect:

• Fully sponsored medical, dental, and vision
• FSA program for both medical and dependent care
• 401k with matching and immediate vesting + ROTH IRA
• Paid time off + 11 paid holidays
• Hybrid + flexible WFH schedules
• Profit sharing + stock

Interested? Please apply by visiting our website and navigating to our careers page! We do our best to respond to each application we receive. Be on the lookout for an email from [email protected]! The base salary range at Kharon is set between $150,000 and $175,000. Please note that this figure does not necessarily include potential bonuses, commissions, benefits, or equity that may be part of the overall compensation package. Kharon is an equal opportunity employer and is committed to cultivating a workplace that is free from harassment and discrimination for everyone. This commitment extends to individuals of all ages, disabilities, ethnicities, gender identities or expressions, nationalities, neurotypes, appearances, political affiliations, professional backgrounds, races, religions, and sexual identities or orientations. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability. If you are an individual with disabilities who needs accommodation or you are having difficulty using our website to apply for employment, please contact [email protected]