Director of Growth Marketing - TLNT & Spin Hire : Job Details

Are you a strategic marketer with a passion for driving measurable growth? Join a leading clinic specializing in non-surgical hair restoration and growth treatments, where a team of board-certified clinicians delivers personalized plans for clients seeking fuller, thicker hair. We're looking for a talented Director of Growth Marketing to build an innovative brand that seamlessly bridges in-studio experiences with e-commerce. In this role, you'll work closely with co-founders and agency partners to oversee brand and performance marketing, client acquisition, professional referral partnerships, influencer strategy, and social media. This is an exciting opportunity for someone energized by the unique demands of an early-stage company and eager to drive growth across both Studio and CPG e-commerce businesses. If you're ready to make a meaningful impact in a creative and ambitious environment, we'd love to hear from you! What You'll Do

• Customer Acquisition & Omnichannel Marketing
• Strategy & Execution: Drive efficient customer acquisition across paid (social, search, digital) and organic channels, focusing on retail traffic and CAC efficiency.
• Performance Marketing: Lead paid social and digital ads, managing end-to-end campaigns, timelines, content, A/B testing, and media-buying for maximum ROI.
• Lifecycle Marketing: Develop and optimize email/SMS flows (e.g., welcome, win back), collaborating with creative teams to enhance engagement for Studio and CPG.
• Landing Pages & Conversion Optimization
• Landing Page Strategy: Design and test landing pages to drive conversions, overseeing all stages from ideation to analysis.
• Conversion Optimization: Continuously improve landing pages and websites to maximize conversion rates.
• Influencer & Brand Marketing
• Influencer Partnerships: Build influencer relationships to boost brand reach and engagement.
• Local Marketing & Brand Development: Strengthen brand presence with studio marketing, professional partnerships, and event activations.
• Data Analysis, Budget Management & Reporting
• Data-Driven Decisions: Conduct in-depth analysis across growth KPIs, making recommendations to support Studio and CPG objectives.
• Advanced Analytics: Use tools like Google Analytics for insights into CAC, ROI, LTV, and retention.
• Budget Oversight: Manage and adjust the marketing budget based on performance to ensure efficient CAC and ROI.
• Strategy & Operational Leadership
• Strategic Planning: Work with leadership to set goals and identify new opportunities across Studio and CPG.
• Operational Efficiency: Streamline workflows, ensuring cross-functional alignment and cohesive brand messaging across all channels.
• Leadership & Project Management
• Hands-On Execution: Lead by example, ensuring timely project execution and team development.
• Stakeholder Presentations: Confidently present KPIs, test results, and budgets in investor meetings.
• Market Research & Customer Insights
• Customer Research: Conduct surveys and focus groups to deepen understanding of customer needs.
• Trend Analysis: Regularly analyze trends and feedback to optimize campaigns.
• Public Relations & Media Management
• PR Strategy: Manage PR efforts to maintain media presence, positioning the company as a hair growth industry leader.
• Cross-Functional Collaboration
• Team Alignment: Coordinate with creative, sales, and product teams to ensure a unified marketing strategy aligned with business goals.

What You Need

• 5-7 years of experience in strategic marketing, growth, consulting, strategy, operations, startups, or related roles.
• Specific Marketing Experience:
• Growth Marketing: Proficient in customer acquisition, retention, and performance marketing (SEO, SEM, email). Skilled in lifecycle marketing, including segmentation, personalization, and automation.
• Brand Building: Experienced in brand development, storytelling, and product marketing. Capable of positioning products and crafting resonant brand messaging.
• Data-driven: Proficient with analytics tools (e.g., Google Analytics, Tableau) for KPI tracking. Experienced in testing and optimization (A/B, multivariate testing).
• Cross-functional collaboration: Skilled in partner and agency management, ensuring brand alignment. Effective in stakeholder engagement, particularly with investors.
• A history of driving profitable growth using various marketing channels, balancing experimentation while managing towards CAC targets.
• Experience with fitness/health/wellness/services and/or 4-wall/retail/studio marketing efforts a plus.
• Growth Marketing: Creative problem solver with expertise in scaling and optimizing growth efforts.
• Fast Execution: Experienced in high-speed startup environments requiring quick decision-making.
• CPG or Broad Marketing: Preferably from a CPG background or with comprehensive, multi-disciplinary marketing experience.

Salary & Benefits

• Location: NYC.
• Hybrid (in location 3-4 days/week).
• Salary: $165k + equity.
• This is a full-time, long-term position.
• Paid time off.
• Health, dental, and vision.
• Discounts on products and services.
• This role is based in New York and will be a hybrid role, requiring time in person, in the Studio, and working from home.

$165,000 - $165,000 a year Salary: $165k + equity. The next step will take you to an application form that requires you to answer some questions and upload your resume. Please answer completely so that we can get to know you better.