Director of Insights & Analytics - BranchLab : Job Details

Job title:Director of Insights and AnalyticsWorkplace type:HybridEmployee Location: New York, NYJob type: Full-time

RESPONSIBILITIES

As the Director of Insights & Analytics at BranchLab, you will oversee all research, reporting and insight deliverables for our clients. This includes data collection, querying, analysis, developing new insights, storytelling, and recommending data-driven strategies to improve media performance. Your main responsibilities will be:

• Transform BranchLab data into actionable insights that drive tangible client outcomes
• Support client facing teams with research and insights to ensure client success
• Provide audience creation and media optimization recommendations
• Analyze impact of targeting on patient and HCP outcomes
• Extracting insights and generate reports from various sources
• Develop systems to transform raw data into actionable business insights.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor's or Master's degree in marketing analytics or related field
• Demonstrate proven experience as an Analytics Manager or Data Scientist, preferably in the healthcare industry.
• Proven experience in data analysis and insights generation, preferably in a business or marketing analytics role.
• Understanding of media landscape and advertising analytics, preferably in TV and healthcare advertising

SPECIAL SKILLS

• Expert data analysis and reporting using tools like Excel, and query environments like SQL along with proficiency in data visualization tools such as Tableau.
• Proficiency with Python is not necessary but would be a valuable skill for this position.
• Communicate data-driven research and optimization recommendations through creation of compelling, visual storytelling
• Ability to effectively communicate with revenue teams, TV partners, and brand/agency customers.
• Possess strong analytical skills, attention to detail, problem-solving aptitude, and the ability to think critically and draw actionable insights from complex datasets.

BENEFITS

• Comprehensive health, dental, and vision insurance plans.
• Unlimited paid time off and holiday schedule.