Director of Marketing and Communications - Jacob's Pillow Dance Festival : Job Details

TITLE: Director of Marketing and Communications

STATUS: Full-Time, Year-Round

LOCATION: In-Person or Hybrid; must live within 3-hour driving distance of Jacob's Pillow. In-person work

required June-August.

REPORTS TO: Chief Marketing Officer

DEPARTMENT: Marketing

SUPERVISES: Digital Marketing Manager, Digital Marketing Coordinator, Audience Development Manager, Public Relations and Communications Coordinator

COMPENSATION: $70,000 - $85,000 (Less applicable tax withholdings) Grade 5

BENEFITS: Health and dental insurance, FSA, 403b employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.

HOURS: The schedule will fluctuate and may require night and weekend travel. During on-site work from June through August, a six-day work week may be required, with equivalent comp time available during the rest of the year.

SUMMER ONLY: Three meals a day, free access to classes, performances, talks, and studio space (pending availability).

Jacob's Pillow is in a transformational moment as an organization. While our world-renowned festival, school, archives, and community programs continue to thrive, in the summer of 2025 we open a new theater dedicated to the future of dance and we are making a strategic investment in expanding our year-round model and digitally reaching audiences beyond our campus. As we do so, there is a critical need to widen our in-person and online audiences, as well as strengthen our revenue strategies.

The Director of Marketing and Communications will have the potentially career-defining opportunity to sit at the helm of these efforts as they drive the marketing and communication strategy – in partnership with the Chief Marketing Officer (CMO) – and guide the year-round and seasonal staff in bringing it to life.

RESPONSIBILITIES

• Priorities:

  • In partnership with the CMO, lead the development of a comprehensive, multi-channel marketing and communication strategy, overseeing implementation and ensuring alignment with organizational goals.

  • Develop strategies for in-person and online audience growth using CRM analytics, social media insights, and market trends.

  • Create and refine audience goals and revenue strategies, leading cross-functional teams in ongoing implementation and improvement efforts.

  • Provide strategic guidance and operational support for the year-round Marketing and Communications team and seasonal Festival staff.

• Lead:

  • Supervise institutional voice and style, ensuring consistency across all public-facing marketing and communication materials.

  • Serve as strategic oversight and manage prioritization of marketing and communications support across Jacob's Pillow's key departments, including Programming, The School, Community Engagement, Philanthropy, and the Archives.

  • Manage the marketing and communications budget and realize sales goals.

  • Lead marketing and communications reporting efforts.

  • Manage key vendor relationships and needs, such as media production companies and agencies for web, social media, and seasonal digital marketing.

  • Manage hiring process and review for FTE, seasonal staff, and interns within the Marketing Department.

  • In partnership with the CMO, develop and manage collaborative partnerships to increase reach and community impact – including local cultural organizations and global strategic partnerships

• Oversight:

  • Oversee digital marketing and communication efforts, including email newsletters, organic social media, and digital advertising campaigns.

  • Oversee day-to-day management of the organization's website and its interface with other public-facing digital platforms

  • Oversee the execution of print and digital materials for communications, marketing, and advertising efforts, ensuring they adhere to strategic goals and timelines.

  • Oversee public relations efforts, ensuring alignment with institutional messaging and promotional goals.

  • Oversee audience engagement efforts across programming to grow Jacob's Pillow's base in-person and online.

  • Work together with the Director of Patron Services to establish ticketing builds, sales and promotional strategies, and audience reporting metrics.

• Support:

  • Support fundraising efforts of the Philanthropy department through member/donor communications, invitations to private events, and appeals.

  • Define target audiences and goals related to artistic programming.

  • Support outreach and recruiting efforts for The School at Jacob's Pillow.

QUALIFICATIONS

• Bachelor's Degree in marketing or equivalent combination of education, commensurate abilities, and professional experience.

• Minimum 5 years of arts marketing experience, with at least 3 years in a management position.

• Prior demonstrated experience in audience development campaigns.

• Prior experience leading and motivating successful teams.

• Prior experience working with leadership staff to set institutional goals and branding standards preferred.

• Prior experience creating ticket sales projections and managing revenue maximization and pricing strategies preferred.

• Experience in monetizing digital platforms preferred.

• Prior experience working with dance presenters or other arts organizations is preferred.

• Strong knowledge of and proven success with digital marketing and social media strategies and campaigns.

• Proven written and verbal communication skills.

• Passion for and understanding of dance and its many forms.

KNOWLEDGE, SKILLS & REQUIREMENTS

• Must be self-motivated with a passion for meeting and exceeding goals.

• Strong strategic and tactical thinker and planner.

• Demonstrated ability to engage in collaborative problem-solving with prospects and colleagues; highly organized in portfolio and time management.

• Must be able to establish and maintain excellent rapport with donor constituents and colleagues.

• Able to operate both independently and as an active participant in team-based strategies.

• Ability to exercise sound judgment, diplomacy, and confidentiality, and to exhibit a mature, professional, and positive approach at all times.

• Versatile in standard office computer skills and a love for spreadsheets.

WORKING CONDITIONS & PHYSICAL DEMANDS

• Pushing, pulling, or lifting objects 25-50 lbs alone or with assistance

• Working outside in inclement weather and wooded areas

• Extended periods of standing and sitting

• Working nights and weekends

• Working in shared office spaces at a stationary desk

*We believe that no one meets 100% of the listed qualifications. We are less concerned about whether you've done everything on a laundry list of specific things and more interested in cultivating a pool of candidates who want to join a connected, mission-driven, hard-working team driven by creativity, curiosity, inclusion, integrity, flexibility, and partnership.

HIRING PROCESS

If you need accommodations to make this application process happen, please connect with us at [email protected]. We will work to support you through the application process via email, phone call, and/or video chat.

TITLE: Director of Marketing and Communications

STATUS: Full-Time, Year-Round

LOCATION: In-Person or Hybrid; must live within 3-hour driving distance of Jacob's Pillow. In-person work

required June-August.

REPORTS TO: Chief Marketing Officer

DEPARTMENT: Marketing

SUPERVISES: Digital Marketing Manager, Digital Marketing Coordinator, Audience Development Manager, Public Relations and Communications Coordinator

COMPENSATION: $70,000 - $85,000 (Less applicable tax withholdings) Grade 5

BENEFITS: Health and dental insurance, FSA, 403b employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.

HOURS: The schedule will fluctuate and may require night and weekend travel. During on-site work from June through August, a six-day work week may be required, with equivalent comp time available during the rest of the year.

SUMMER ONLY: Three meals a day, free access to classes, performances, talks, and studio space (pending availability).

Jacob's Pillow is in a transformational moment as an organization. While our world-renowned festival, school, archives, and community programs continue to thrive, in the summer of 2025 we open a new theater dedicated to the future of dance and we are making a strategic investment in expanding our year-round model and digitally reaching audiences beyond our campus. As we do so, there is a critical need to widen our in-person and online audiences, as well as strengthen our revenue strategies.

The Director of Marketing and Communications will have the potentially career-defining opportunity to sit at the helm of these efforts as they drive the marketing and communication strategy – in partnership with the Chief Marketing Officer (CMO) – and guide the year-round and seasonal staff in bringing it to life.

RESPONSIBILITIES

• Priorities:

  • In partnership with the CMO, lead the development of a comprehensive, multi-channel marketing and communication strategy, overseeing implementation and ensuring alignment with organizational goals.

  • Develop strategies for in-person and online audience growth using CRM analytics, social media insights, and market trends.

  • Create and refine audience goals and revenue strategies, leading cross-functional teams in ongoing implementation and improvement efforts.

  • Provide strategic guidance and operational support for the year-round Marketing and Communications team and seasonal Festival staff.

• Lead:

  • Supervise institutional voice and style, ensuring consistency across all public-facing marketing and communication materials.

  • Serve as strategic oversight and manage prioritization of marketing and communications support across Jacob's Pillow's key departments, including Programming, The School, Community Engagement, Philanthropy, and the Archives.

  • Manage the marketing and communications budget and realize sales goals.

  • Lead marketing and communications reporting efforts.

  • Manage key vendor relationships and needs, such as media production companies and agencies for web, social media, and seasonal digital marketing.

  • Manage hiring process and review for FTE, seasonal staff, and interns within the Marketing Department.

  • In partnership with the CMO, develop and manage collaborative partnerships to increase reach and community impact – including local cultural organizations and global strategic partnerships

• Oversight:

  • Oversee digital marketing and communication efforts, including email newsletters, organic social media, and digital advertising campaigns.

  • Oversee day-to-day management of the organization's website and its interface with other public-facing digital platforms

  • Oversee the execution of print and digital materials for communications, marketing, and advertising efforts, ensuring they adhere to strategic goals and timelines.

  • Oversee public relations efforts, ensuring alignment with institutional messaging and promotional goals.

  • Oversee audience engagement efforts across programming to grow Jacob's Pillow's base in-person and online.

  • Work together with the Director of Patron Services to establish ticketing builds, sales and promotional strategies, and audience reporting metrics.

• Support:

  • Support fundraising efforts of the Philanthropy department through member/donor communications, invitations to private events, and appeals.

  • Define target audiences and goals related to artistic programming.

  • Support outreach and recruiting efforts for The School at Jacob's Pillow.

QUALIFICATIONS

• Bachelor's Degree in marketing or equivalent combination of education, commensurate abilities, and professional experience.

• Minimum 5 years of arts marketing experience, with at least 3 years in a management position.

• Prior demonstrated experience in audience development campaigns.

• Prior experience leading and motivating successful teams.

• Prior experience working with leadership staff to set institutional goals and branding standards preferred.

• Prior experience creating ticket sales projections and managing revenue maximization and pricing strategies preferred.

• Experience in monetizing digital platforms preferred.

• Prior experience working with dance presenters or other arts organizations is preferred.

• Strong knowledge of and proven success with digital marketing and social media strategies and campaigns.

• Proven written and verbal communication skills.

• Passion for and understanding of dance and its many forms.

KNOWLEDGE, SKILLS & REQUIREMENTS

• Must be self-motivated with a passion for meeting and exceeding goals.

• Strong strategic and tactical thinker and planner.

• Demonstrated ability to engage in collaborative problem-solving with prospects and colleagues; highly organized in portfolio and time management.

• Must be able to establish and maintain excellent rapport with donor constituents and colleagues.

• Able to operate both independently and as an active participant in team-based strategies.

• Ability to exercise sound judgment, diplomacy, and confidentiality, and to exhibit a mature, professional, and positive approach at all times.

• Versatile in standard office computer skills and a love for spreadsheets.

WORKING CONDITIONS & PHYSICAL DEMANDS

• Pushing, pulling, or lifting objects 25-50 lbs alone or with assistance

• Working outside in inclement weather and wooded areas

• Extended periods of standing and sitting

• Working nights and weekends

• Working in shared office spaces at a stationary desk

*We believe that no one meets 100% of the listed qualifications. We are less concerned about whether you've done everything on a laundry list of specific things and more interested in cultivating a pool of candidates who want to join a connected, mission-driven, hard-working team driven by creativity, curiosity, inclusion, integrity, flexibility, and partnership.

HIRING PROCESS

If you need accommodations to make this application process happen, please connect with us at [email protected]. We will work to support you through the application process via email, phone call, and/or video chat.