Director of Marketing and Communications - Syracuse University : Job Details

The Director of Marketing and Communications leads strategic marketing efforts to enhance the college's reputation, increase enrollment, enhance alumni and industry engagement, promote its academic programs, and showcase research outcomes. This position is crucial in positioning Falk College as a leader in higher education and research. Collaborates closely with the University's central communications and marketing staff to ensure messaging aligns with the University's overarching communication and marketing plans, content strategy, and editorial calendar, and follows University brand standards (design, language, etc.), governance (digital, social media), and brand approach. Working with and in support of the Falk College Dean, faculty, and staff, this role is responsible for the direct supervision of an assistant communications director, a web specialist, and a digital content specialist.

Education and Experience

* Master's degree in Marketing, Communications, Public Relations, or a related field.

* Eight (8) plus years in marketing and communications, with five (5) plus years in leadership roles.

* Proven success in higher education marketing, preferably at research-focused institutions.

Skills and Knowledge

* Strong written and verbal communication.

* Leadership and team management.

* Digital marketing expertise (social media, SEO, analytics).

* Experience with CRM systems and marketing automation tools.

* Proficiency in content management systems and email marketing platforms.

* Brand management and development.

* Budget management and strategic planning.

* Crisis communication and reputation management.

* Social media platforms (LinkedIn, Twitter, Facebook, Instagram).

* Analytics tools (Google Analytics, social media insights).

* CRM systems (e.g., Salesforce, Blackbaud).

* Digital advertising platforms.

* Project management tools.

* Understanding of higher education trends and research communication.

* Ability to translate complex academic concepts for diverse audiences.

* Willingness to work flexible hours as needed.

Responsibilities

* Develop and implement comprehensive marketing and communication strategies aligned with the college's goals, overseeing all external and internal communications while managing brand identity.

* Plan and execute marketing campaigns for student recruitment, alumni engagement, and fundraising initiatives, analyzing data and metrics to optimize strategies and demonstrate ROI.

* Develop strategies to effectively communicate research outcomes to various stakeholders, including the academic community, industry partners, and the general public.

* Manage the marketing and communications budget while staying current with marketing trends in higher education and research communication.

* Handle crisis communication and reputation management as needed.

* Lead and manage a team of marketing and communications professionals, fostering collaboration and delegating tasks effectively.

* Collaborate with academic departments and the research office to showcase faculty and student achievements, particularly in research and innovation.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.