Director of Organic Marketing-Remote - Intoxalock : Job Details

At Intoxalock a member of the Mindr family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.

Always aware. Always Guiding. Never Restricting or judging.

Mindr and our family of brands have helped millions of individuals to live and drive responsibly. Intoxalock, a subsidiary of Mindr, is the country's largest ignition interlock provider (IIDs) in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process. For more than 30 years, Intoxalock has helped millions of people get back on the road safely after a DUI, prevent impaired driving, and save lives.

We are proud to have pioneered alcohol-specific fuel cell technology that sets the industry standard. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We assist customers who are required to install an IID to regain their driving privileges after a DUI incident. We are headquartered in Iowa, operate in 48 US states, and have over 5,000 installation locations across the country, allowing us a strategic advantage in the marketplace, where our customers can find a convenient location within minutes from where they live or work.

We hire people who we expect will produce exceptional results, inspire positive change within the company and deliver amazing service to our clients, which includes consumers, attorneys, state associations and more. We are a workplace you can be proud of. We've been named a Top Workplace several years running and again in 2024 for national employers. Our products stopped an average of 26,000 intoxicated start-ups each month and 29 million in the last decade.

We are hiring a Director of Organic Marketing-Remote.

The Director of Organic Marketing will lead the creation and execution of SEO strategies to increase organic traffic, improve search rankings, and drive measurable conversions. This role focuses on both national and local SEO, optimizing Google Business Profile and local directories to enhance visibility and grow location-based traffic. The Director will collaborate with content teams to ensure alignment with SEO best practices, manage all technical SEO efforts, and provide insights to leadership. The ideal candidate will have expertise in SEO trends, search algorithms, and digital marketing, with proven experience scaling local SEO, optimizing site architecture, and driving growth through data-driven strategies. This role is critical in expanding Mindr's locations and managing the Locations channel as a key acquisition driver.

Duties and Responsibilities:

1. Implement, and optimize a robust SEO strategy focused on increasing organic traffic, improving search rankings, and driving conversions. Define the key areas of optimization for our organic traffic approach and set targets that align with our business goals.

2. Work closely with content teams to ensure all content is optimized for search engines and aligns with SEO best practices to boost organic rankings and engagement.

3. Stay up to date with industry trends and best practices in digital marketing and leverage this knowledge to drive strategic initiatives.

4. Manage and scale the growth of Intoxalock locations by optimizing Google Business Profile and other local directories to increase visibility and drive local traffic.

5. Lead the strategy and ongoing management of Locations as a key acquisition channel, including optimizing listings, managing reviews, and tracking performance metrics. Manage and support the expansion of Intoxalock services across various locations, ensuring consistent branding and information accuracy.

6. Oversee and manage all technical SEO efforts, including site architecture, page speed optimization, mobile optimization, schema markup, and resolving crawl errors. Maintain Core Web Vitals and Technical SEO best practices to ensure proper discoverability of the site.

7. Provide regular updates to leadership on progress toward improving search rankings and address how we're evolving in a no-click landscape.

8. Own and report on key SEO and organic traffic metrics, providing actionable insights and recommendations for continuous improvement.

Job Requirements:

1. 8+ years of SEO strategy and content recommendation with a focus on local SEO experience and strong knowledge of search engine algorithms.

2. Proven experience in managing local SEO and scaling location growth using platforms like Google Business Profile.

3. Expert using tools like Google Search Console, Google Analytics/Tag Manager, SemRush, ScreamingFrog, Yext, Google Business Profiles, Ahrefs, and more.

4. Strategic and creative thinking - always focusing on innovative, but measurable solutions.

5. Demonstrated success in increasing organic traffic, search rankings, and driving measurable business outcomes through organic channels.

6. Strong analytical skills with a data-driven mindset.

7. Excellent verbal and written communication skills, with the ability to collaborate effectively across departments.

Why work for us?

Check out this list of a few of the many good reasons why we are a Top Workplace:

* Salary range is $127,500-$170,000 depending on experience + potential 15% annual bonus incentive + 401(k) + benefits.

* We are the nation's largest interlock provider, and our Mission is to help people live and drive responsibly.

* Mindr won the 2023 Top Workplace Award locally and nationally-and 2024 Best Place for Working Parents Award

* Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.

* A comprehensive and highly competitive benefits package, including:

* Health Insurance, Dental Insurance and Vision Insurance

* 401(k)

* Paid Holidays

* Paid Time Off

* Ongoing Professional Training online via Litmos

* And more

Equal Opportunity Employer

It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.