Director of Patient Acquisition - Lumata Health : Job Details

Position Overview

The Director of Patient Acquisition is responsible for overseeing and managing a diverse team focused on enrolling patients into Lumata Health's Eye Care Coaching platform. This includes a Patient Enrollment team, Patient Marketing function and accountability for patient retention. The Director will provide strategic leadership, ensuring effective management and development of the non-clinical frontline team while fostering a collaborative and positive work environment. This role is essential in executing our vision through collaboration with senior management and ensuring the highest standards of patient engagement and operational efficiency.

Reports to: Vice President of Clinical Operations

Remote: Yes

(Occasional travel may be necessary)

Responsibilities:

• Directly oversee a team of managers and team leads responsible for patient acquisition, patient marketing and retention
• Ensure efficient and effective day-to-day operations of chronic care management Patient Acquisition
• Provide strategic leadership and guidance to ensure effective management and development of the non-clinical frontline team
• Foster a collaborative and positive work environment that promotes continuous improvement and excellence in patient engagement
• Develop and nurture a robust remote culture
• Provide mentorship and development opportunities within the organization
• Advocate for continuous care Patient Acquisition/resources at a senior management level
• Execute Lumata's vision through collaboration with the VP of Clinical Operations
• Cultivate leadership skills within the team by providing training and succession planning
• Implement and monitor processes to ensure compliance with healthcare regulations and standards
• Plan clinical headcount and hiring needs to meet program workload demands
• Collaborate closely with the patient acquisition team to ensure seamless integration of new patients into care programs
• Develop strategies to enhance patient engagement and satisfaction
• Monitor patient acquisition metrics and work with the relevant teams to drive improvements
• Work closely with Customer Success to ensure operational priorities are aligned with client expectations
• Oversee the process for verifying patient eligibility for the chronic care management program
• Oversee the development and execution of marketing strategies to attract and engage patients with chronic eye conditions
• Create targeted campaigns and promotional materials
• Design and implement programs aimed at retaining patients and improving their long-term engagement with our chronic care management programs
• Analyze patient feedback and data to identify areas for improvement and enhance patient satisfaction

Requirements

• Bachelor's degree in Healthcare Administration, Business Administration, or a related field
• Minimum of 7 years of experience in healthcare management, with a focus on chronic care management, digital health and/or telemedicine

Skills & Competencies:

• Proven experience managing services and operations in a healthcare setting
• Experience with digital health initiatives, including telemedicine, digital health platforms, or health information technology
• Previous track record of change management in a fast-paced frontline management role
• Strong leadership and interpersonal skills, excellent organizational and problem-solving abilities
• Exceptional communication and presentation skills
• Proven experience implementing workflows and process improvements in a growing organization
• Experience hiring and developing talent, preferably in a remote setting
• Proven track record of driving measurable efficiency results
• Demonstrated ability to meet goals in a rapidly changing environment
• Excellent data and analytical skills
• Proven ability to leverage technology to optimize clinical processes and improve outcomes
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
• Building a team within a rapidly growing healthcare service startup
• Managing a team of remote professionals
• Managing frontline health workers

• Must have a home office or HIPAA-compliant workspace
• Prolonged periods of standing, sitting at the desk and working on a computer
• Must be able to hear, speak, call and virtually meet

Work Environment:

In order to perform the essential functions of this job, you must have a dedicated remote workspace, and a wireless connection with a minimum of 50 Mbps of download speed and 10 Mbps of upload speed of dedicated internet bandwidth for each person working from home; the workspace is private and has low to no noise level as you will be on phone calls with patients. It is very important that your workspace is HIPAA compliant; your company issued laptop/pc must maintain visibility that only you can access as you'll be handling patient data. You are also expected to have your camera on during virtual meetings, therefore, you must be in a designated workspace/room for privacy.

Benefits

At Lumata Health, we know you are more than just an employee. Your health and happiness is important to us. We offer medical insurance for full time employees, 8 paid holidays, and discretionary time off (DTO). As we grow, so will our benefits package. We hope you'll be a part of that growth!

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance
• Employee Wellness Program

Our Culture

At Lumata, we foster a dynamic, inclusive, and supportive remote work environment. We prioritize trust, collaboration, and continuous learning, ensuring a healthy work-life balance.

Collaboration: Stay connected through regular team meetings and open communication.

Inclusivity: A diverse team where everyone feels welcome and valued.

Fun Culture: Engage in chats centered around health, wellness, celebrations, and more.

Recognition: Regular feedback, performance incentives, and growth opportunities.

Join Lumata and be part of a forward-thinking, remote-first team where your contributions make a difference, and your well-being is prioritized.

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