Director of Retention - G.O.A.T. Foods : Job Details

G.O.A.T. Foods mission is deliver a top-of-the-line, empathy-first customer experience to the gourmet food and snacking industry through self-consumption, gifting, corporate gifts and employee appreciation, promotional products, and wholesale.

Food gifting and gourmet consumption is a stale market - and GOAT Foods is bringing this market into the modern day via a best-in-class customer and product experience.

G.O.A.T. Foods is seeking a passionate Director of Retention to join our marketing team.

The position will ultimately be responsible for the following areas:

• Develop a deep understanding of our customer to solve the problems they face and meet the needs they have
• Lifecycle Campaign Management: Oversee the creation, execution, and optimization of CRM campaigns across email, SMS, and other lifecycle channels to engage customers at every stage of their journey
• Manage our loyalty program and optimize each touch point in the loyalty journey.
• Continuously test, optimize, and report on learnings that drive better performance
• Create more opportunities for personalization throughout our CRM program
• Use data and analytics to identify top-performing cohorts, as well as new and unique segments to target.
• Leverage technical expertise in platforms or ESPs like Klaviyo, Attentive, or similar to execute on campaigns and strategies.
• Use outside SaaS providers to garner more data and customer insights
• Stay current with industry trends in CRM, AI, email, OS updates, and retention.
• Actively seek ways to improve KPIs and internal workflows.
• Provide clear communication and coordination of timelines, product launches, ETAs, blockers, and dependencies across cross-functional teams.
• Partner with creative, product, and cross-functional teams to ensure alignment and deliver consistent, on-brand messaging across touchpoints.

What We're Looking For:

• Experience: 5+ years in CRM, lifecycle marketing, or retention marketing, with a proven track record of driving measurable results in a DTC or eCommerce environment.
• Technical Expertise: Hands-on experience with CRM platforms (e.g., Iterable, Braze, Klaviyo, Salesforce or similar) and marketing automation tools.
• Data-Driven Mindset: Strong analytical skills, with experience using BI platforms (e.g., Looker/Tableau, GA4/Mixpanel/Amplitude) to interpret data and inform strategy.
• Creative Collaboration: Ability to collaborate with creative teams to produce compelling and high-performing messaging and visuals.
• Testing Proficiency: Deep understanding of A/B and multivariate testing methodologies and the ability to execute iterative testing strategies.
• Attention to Detail: Exceptional organizational skills and a keen eye for detail in managing campaigns and data.
• Communication Skills: Strong verbal and written communication skills, with the ability to present insights and strategies to stakeholders.
• Passion for Growth: A customer-obsessed marketer with a drive to innovate and continuously improve.

Benefits:

• Health Insurance with Employer Contributions
• Vision
• Dental

About:

At G.O.A.T. Foods - we're obsessed with building the best brands of all time. These include:

• Licorice.com
• Pretzels.com
• Caramels.com
• Chocolate.com
• Taffy.com
• Cupcakes.com
• Truffles.com
• Cookies.com
• …with many more on the way!

We're a small team family business that prides itself on offering the largest and best collection of candy, snacks, and gifts from around the world in each of our categories. We're only a few years old, but are already well on our way to becoming trusted, household name brands - built on top of a foundation of A+ domain names.