Director of Sales and Marketing - Crescent Hotels & Resorts : Job Details

The Aloft Hotel in Mountain View is a vibrant and busy property located in the heart of Silicon Valley. The Aloft Hotel is seeking a driven and innovative Director of Sales & Marketing who is ready to elevate this beautiful hotel. In this role, the Director of Sales & Marketing will maintain, develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates and ownership.

If you are ready to make an impact and be part of an exceptional team, build your career with us and apply today!

We are committed to providing you with:

• Generous incentive plan eligibility
• An exceptional benefit plan for you & your family members
• 401k with matching component
• Discounts with our Crescent managed properties in North America for you & your family members

Here is what you will be doing each day:

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
• Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• Ensure training programs are conducted regularly, and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs.
• Maximize revenue by proactively selling all facets of the hotel, both orally and in written form to previous, current and potential clients.
• Handle account details so that all pertinent aspects of solicitation and closing are complete and documented.
• Develop and present publicly persuasive verbal in-person sales presentations to prospective and existing clients.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Prepare information for, meet with and entertain clients as deemed appropriate by potential business from that account.
• Represent hotel at trade shows. Set up exhibits involving bending, stooping, lifting and reaching overhead.
• Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled Sales Department and related meetings.

Leader: Inspires teammates to follow them

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well