Director, Performance Management - Sony PlayStation Network : Job Details

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Director, Performance Management (Growth Marketing)

San Mateo, CA or London / Hybrid

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships

Responsibilities:

Leading cross portfolio & performance management functions with 3 strategic pillars of focus;

Performance Optimization:

* Strategy: accountable for; producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing function to ensure its successful execution.

* Media Planning: Responsible for defining a clear media plan, including media budget management & providing recommendations for media allocation (mix/channel/markets)

* Budgeting/Forecasting: Translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions). Work closely with Finance to update forecasts on a regular basis & provide recommendations for budget re-allocation

* Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company's growth targets and drive future strategies.

* Measurement; partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to supervise and improve channel performance & evolve marketing attribution and incrementality.

* Experimentation; responsible for building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.

Performance Governance:

* Market Optimization; Work with territory marketing teams, to spot and act on demand opportunities within individual markets to improve growth.

* Cross portfolio planning; Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical).

Leadership

* Leadership: Building, leading & developing a small team of growth marketing specialists across multiple geographic locations.

* Stakeholder Management: Be the main point of contact & marketing lead for key vertical commercial & Marketing stakeholder teams from manager to SVP level.

Qualifications:

* 15+ years in performance marketing roles preferably across the entrainment vertical

* A history of successfully operating in sophisticated global organizations and being able to influence growth

* A background of performance management and marketing governance

* A strong leader who has led geographically dispersed teams

* Comfortable leading senior (VP/C-level) executive stakeholders

* Have worked in roles leading large media budgets

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At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$217,500-$326,300 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.