Director, Product Marketing - Pearl Health : Job Details

Pearl Health is powering the future of healthcare. We help primary care providers and organizations to deliver quality healthcare to the patients who need it most, when they need it most — and get rewarded for keeping patients healthy.

Our technology, services, and financial tools enable better, more proactive care, decrease total cost of care across patient panels, and optimize performance in value-based care models for Traditional Medicare and Medicare Advantage.

We are a team of physicians and public health experts (Stanford, Harvard, Mount Sinai), technologists (athenahealth, Amazon, Meta, Flatiron), healthcare innovators (Centivo, Aledade, Stellar, Arcadia), and experienced risk management professionals (CVS/Aetna, Humana, Oscar) who believe that primary care providers are the key to addressing our healthcare system's biggest challenges.

Since its founding in 2020, Pearl has expanded to partner with thousands of primary care providers in practices and organizations across 44 states. Our investors include Andreessen Horowitz, Viking Global Investors, AlleyCorp, and SV Angel.

We are seeking a dynamic and versatile Product Marketing leader to join our team at a pivotal moment in our growth journey. Our team is reimagining the extent to which product marketing plays a strategic role in shaping our go-to-market strategy, expanding our business, and driving deeper product engagement. In this role, you would have a unique chance to join a high-performing team and influence key decisions that will define our company's future.

We are looking for a candidate who is intellectually curious, action-oriented, collaborative, and able to communicate effectively across teams. The ideal candidate will thrive in a fast-paced environment, demonstrate a low-ego approach, and be eager to make an immediate, outsized impact on both our business and product performance.

• GTM Strategy & Execution: Develop and execute on go-to-market plans to drive successful product and market segment launches through compelling messaging, positioning, and promotional activities;

• Messaging & Positioning: Collaborate with cross-functional teams, including product management, sales, data science and analytics, and growth solutions to ensure that product messaging & positioning, as well as pricing & packaging, are resonant, impactful, and consistently and effectively communicated;

• Sales Enablement: Collaborate closely with company leaders, our network development team, and cross-functional stakeholders to ensure that our team has the messaging and tooling needed to resonate with target customers; develop materials such as playbooks, pitch decks, one-pagers, videos, case studies, and product guides;

• Demand Generation & Campaign Support: Contribute meaningfully to demand generation campaigns that strategically move target customers from awareness to consideration and conversion; test, monitor, and refine messaging and positioning to optimize campaign performance;

• Content Creation: Create content and collateral to support our go-to-market efforts, thought leadership, and brand campaigns, including whitepapers, reports, blogs, and webinars that tell a crisp, differentiated, and persuasive story;

• Strategic Communications & PR: Contribute to messaging and content creation related to important company announcements and initiatives, including press releases and supporting multimedia materials, executive speaking engagements, etc.;

• Customer Insights & Research: Conduct market research to identify buyer needs, competitive landscape, and market trends, and use these insights to shape messaging and positioning strategies and marketing plans;

• Analyst Relations: Drive strategic engagement with the analyst community to help refine our go-to-market strategies, messaging, and positioning, and secure coverage in major analyst reports on technologies and service offerings in our industry;

• Leadership: Mentor other members of the marketing team and broader growth team and help them develop in their respective functions; foster a collaborative, fast-paced, high-performance culture;

• Continuous Improvement: Stay up-to-date on industry trends and best practices in product marketing, and apply this knowledge to continuously improve our product marketing efforts.

• Bachelor's degree or equivalent work experience; MBA a plus.

• 5+ years of experience in product marketing or management/strategy consulting, preferably in the healthcare industry.

• Experience developing messaging and positioning for healthcare technology products.

• Experience creating content and collateral for product marketing efforts.

• Excellent written communication skills.

• Proven track record of relationship-building and collaboration with cross-functional teams.

• Experience with market research, from initial ideation, to analyzing and synthesizing learnings, to distilling strategic implications and recommendations.

• Experience developing and successfully executing effective go-to-market plans, preferably in the healthcare provider space.

• Self-starter with the ability to work independently and manage multiple projects simultaneously.

• Strong problem-solving skills and attention to detail.

• Strong analytical skills, with experience using data to inform marketing strategy and decision-making.

We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for improving people's lives. Our definition of diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. We believe all of our colleagues' points of view are integral to our success, and that inclusion is everyone's responsibility and a cause of beautiful things.

We welcome candidates from all backgrounds and are committed to a fair hiring process free from discrimination and focused around problem solving, improvement, and mutual empowerment.

If a resume is submitted to any Pearl Health employee by a third party without a valid written and signed search agreement, it will become the property of Pearl Health and no fee will be paid, irrespective of whether the candidate is hired.

We are a remote-first company, with concentrations of team members at our NYC headquarters and in the Boston area.

The salary range Pearl Health expects to pay for this position is between $140,000 and $200,000 per year. Full time employees are also eligible for annual discretionary bonus and equity options. Where a given candidate falls within the compensation range will depend on a variety of factors, including, but not limited to, the candidate's relevant skills, experience and location, labor market conditions and participation, if any, in other compensation arrangements. Pearl Health provides its employees a competitive benefit package. For more information click here: Pearl Health Benefits.

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