Director, Product Marketing - Fujifilm : Job Details

Overview

This position reports directly to the Senior Director of Marketing and has overall responsibility for instax product management and product marketing. Accountable for executing annual strategies and overseeing instax product staff (2), supporting both internal teams and external stakeholders (sales/retail partners).

The Director of Product Management for instax is responsible for leading the product team in the execution of all product-related programs and owns the financial topline performance of the category.

Company Overview

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX line of instant cameras, smartphone printers, instant film, and accessories.

Job Description

Responsibilities

• Analyzes the instant photo landscape as well as existing product plans to identify trends and opportunities for business optimization.
• Collaborates with the Senior Director to create annual and up to 3-year strategic business plans to meet divisional and department business and budget goals.
• Co-owns department sales budget building in coordination with Sr. Director of Marketing and FP&A.
• Owns achieving monthly sales targets, per this budget.
• Owns developing and executing the product roadmap:
  • Ensuring that all new products launch with complete product marketing support: pricing, opening order quantities, budget unit plans and all pertinent marketing needs for retailer set up and execution (product copy, images, specifications) with continual process and improvement.
  • Oversees SKU rationalization and SLOB processes.
  • Owns the SCM relationship and responsible for communication of budget unit targets and timing.
  • Executes monthly product allocations to meet and/or exceed budget targets.
  • Co-develops new product positioning and owns the go-to-market strategy, including distribution recommendations.
• Coordinates with instax brand marketing counterparts on new product launch tactics for continuity between product management, product marketing and brand marketing stakeholders.
• Lead negotiations with retail programs:
  • New Product presentations; account specific.
  • Pricing and Promotional recommendations.
  • In-Store POS, Fixtures, Signage, Collateral.
  • Omni-channel merchandising.
• Works with key account teams to define necessary account product and marketing plans.
• Identifies new vendors and manages these relationships.

Required Skills/Education

• Bachelor's degree in consumer (CPG) marketing, or related quantitative disciplines.
• 10 years' work experience in a fast-paced and highly competitive CPG marketing environment in a manager capacity.
• Experience developing + executing annual and campaign strategies.
• Experience working for or in collaboration with brick + mortar retail.
• Mastery of project management, including the ability to prioritize work and manage the demands of fast-paced projects + tight deadlines.
• Experience interacting with and managing demanding sales and account needs.
• Understanding of global supply chain strategies and logistics.
• Strong comfort level with reporting and presenting to leadership teams.
• Strong Microsoft Excel, PowerPoint skills.
• Experience with using Microsoft Suite of Products for Business Services (Outlook, One Drive, Teams).
• Understanding of holistic marketing programs including advertising (including digital), social and email channels that can drive down funnel sales conversions.
• Basic understanding of software and app user interfaces.

Desired Skills

• Strong leadership skills.
• Strategic, critical thinker with strong problem-solving skills.
• Professional, articulate, and comfortable interacting with internal + external parties.
• Client focused and professional.
• Strong project management skills.
• Highly organized.
• Detail oriented.
• Expedient and deadline driven.
• Creative and Intuitive.

Salary and Benefits:

• $144,000 depending on experience.
• Bonus eligible.
• Medical, Dental, Vision.
• Life Insurance.
• 401k.
• Paid Time Off.

To all agencies: Please, no phone calls or emails to any employee of Fujifilm about this requisition. All resumes submitted by search firms/employment agencies to any employee at Fujifilm via email, the internet or in any form and/or method will be deemed the sole property of Fujifilm, unless such search firms/employment agencies were engaged by Fujifilm for this requisition and a valid agreement with Fujifilm is in place.

EEO Information: Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ([email protected]).