Director, Product Marketing - Rvohealth : Job Details

RVO Health is seeking a creative, collaborative, and strategic Product Marketing leader to support the Product Marketing team's overall vision of bringing data-driven products to market that resonate with health seekers and strategically generate revenue with media partners.

Leveraging comprehensive market and user analysis - a keen focus on the shifting digital consumption behaviors, digital media industry intelligence, and health & wellness business landscape - you will play a vital role in driving our business forward by introducing new products and/or optimizing our product suite to ensure offerings are scalable, effective, and privacy-compliant with both users and media partners. The person in this role will be expected to manage a talented team of Product Marketers and collaborate well with cross-functional leaders and stakeholders.

You'll be joining a Product Marketing team who is dedicated to making a positive impact on those in pursuit of a stronger and healthier life, especially the lives of those living with a chronic condition. The broader Marketing & Product team comprises individuals within the following functional areas: Product, Design, SEO, Performance Marketing, Relationship Marketing, Brand Marketing, and Consumer Insights. We're a collaborative, strategic, and inquisitive team that cares deeply about having a positive impact on the world.

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday, and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

250 Park Ave South, New York, NY 10003

• Serve as an owner and driver of the Product Marketing Roadmap, including but not limited to Video, Registration / Engagement focused experiences, Data and Targeting products.
• Work closely with Business, Marketing, & Direct Ad Sales leadership to continually enhance our GTM strategies including identifying competitive offerings, pricing/packaging strategy, and positioning.
• Build productive and effective strategic relationships with Product, Sales, and Sales Marketing leadership to ensure we maintain our top-tier position amongst digital health publishers.
• Lead product and marketing strategy development, tapping into your market knowledge to help product managers and creative & editorial teams identify and prioritize the most impactful work.
• Lead B2B and B2C product launches with a multitude of cross-functional teams including Product, Marketing, PR, Sales, Client Success, Performance, Ad Operations, and more.
• Ensure cross-functional alignment between marketing, editorial, and sales for go-to-market collateral. Lead enablement and training at all touchpoints of GTM across various cross-functional teams.
• Own and report overall product success through launch, in-market performance analysis, and optimization strategy and process.
• Additional responsibilities as self-identified or noted by the management team.

• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics.
• Ability to strategically set team goals, prioritize workstreams, and work cross-functionally to drive teammates and employees towards a single, unified direction.
• Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies.
• Ability to influence leaders and stakeholders through collaboration and communication.
• Clarity of thinking in crafting and communicating marketing plans ensuring partners are aligned, onboarded, and executing against a crystal clear vision.
• Deep understanding of media industry and ad monetization and ability to develop successful pricing and packaging models.
• Strong business acumen. P&L experience preferred.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $155,250 - $200,000* and Bonus*Note actual salary is based on geographic location, qualifications, and experience.
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips.
• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off.
• Holiday Pay.
• 401(k) with match.
• Employee Assistance Program.
• Income Protection Plans.
• Pet Services Plans.
• Mental Health Support.
• Wellness Coaching.
• HSA- Health Savings Account.
• Gym & Fitness Center Discount Program.

Who We Are:

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services, and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group's Optum Health. Together we're focused on delivering on our vision of a stronger and healthier world.

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy), Healthgrades, FindCare, and PlateJoy; Optum Perks, Optum Store, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental, and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan, and a paid parental leave program.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.