Director, Sales Marketing – Demand - Comcast : Job Details

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.FreeWheel is seeking a dynamic Director, Sales Marketing – Demand to lead the marketing strategy and execution for our demand-facing technologies and solutions. Based in New York City, this role will be focused on FreeWheel's Sales Marketing efforts with advertisers, agencies (Hold Co's and independents), trading desks, and tech partners. The ultimate goal is to accelerate the adoption of FreeWheel's premium video solutions and grow demand-side engagement.As the Director, Sales Marketing - Demand, you will drive commercial activation across FreeWheel's demand facing tech and solutions by leading marketing strategy and execution. Responsibilities include: sales enablement; competitive positioning; client engagement; development of data to support sales efforts; customer segmentation; and client education.This role is designed to be a critical function for company growth and will need to combine advertising industry experience with ad tech and programmatic industry know-how while having a strong commercial and marketing sense. The role will partner across the organization, working with our sales, product, partnerships, and broader marketing teams to put in place programs, strategies, and materials that will tell our story to the market and our customers.The role will require urgency and action in a fast-paced environment, while having the steady professional presence necessary at FreeWheel. Above all else, they will need to be a strong team player who can work through complexity to get it done. 

Job Description

Core Responsibilities

• Develop and implement a comprehensive sales marketing strategy targeting brands, agencies, and programmatic buyers.

• Work closely with Marketing and Revenue leadership to ensure flawless execution of commercial growth strategies

• Lead and mentor a team of marketing professionals to meet and exceed marketing goals

• Partner with the marketing team to craft messaging and campaigns that position our programmatic solutions and demand tech effectively in the market.

• Develop and drive marketing strategies and executions in conjunction with related departments – Sales, Brand Marketing, Product, etc. – to reinforce our leadership and change perceptions when necessary. 

• Lead content development, digital campaigns, and thought leadership initiatives to attract demand-side clients and drive incremental volume from existing clients.

• Leverage data-driven insights to optimize go-to-market strategies, improve sales performance, and ensure consistent brand messaging.

• Stay ahead of industry trends, innovations, and competitive offerings in the programmatic space.

• Work closely with the product marketing and revenue teams to advocate for client needs and inform product development.

• Monitor key performance metrics (revenue, client growth, retention) to ensure team and organizational goals are met.

• Generate industry intelligence (client and competitive) with a focus on the messaging, trends, rebuttals, FAQs, etc. 

Desired Qualifications: 

• 7-10+ years of experience in sales/marketing, with a focus on video advertising, demand-side ad tech, programmatic advertising. or ad agency strongly preferred 

• Understanding of the digital advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.

• Strategic mindset with the ability to translate industry trends into actionable marketing strategies.

• Self-starter with the ability to work independently and thrive under pressure. 

• Excellent verbal and written communication skills, with ability to lead trainings/presentations 

• Ability to simplify complex ideas for general understanding 

• Ability to prioritize and focus on the projects that will have the biggest revenue impact 

• Proven track record of leading high-performing teams in a fast-paced environment.

• A passion for advertising and media – and where it is going next 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing Strategies; Client Growth; Marketing; Advertising Technologies; Customer Engagement

Salary:

Primary Location Pay Range: $143,927.48 - $215,891.22

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +, 5-7 Years, 2-5 Years, 0-2 Years, 15 Years +, 7-10 Years