Director, Specialty Leasing and Brand Partnerships
Apply locations Miami, FL Houston, TX time type Full time posted on Posted 6 Days Ago job requisition id R218-2025
Kimco Realty is seeking an experienced and detail-oriented Director of Specialty Leasing and Brand Partnerships to lead ancillary revenue-generating initiatives across our premier Lifestyle Collection assets. Reporting to the VP of Marketing & Communications, this role focuses on developing and executing strategies to maximize income from key categories such as sponsorships, brand activations, advertising, temporary leasing, and unique pop-up concepts. This role is pivotal in enhancing the value of Kimco's Lifestyle Collection assets and establishing Kimco as a premier partner for high-profile brands.
The ideal candidate will bring expertise in managing specialty leasing and marketing programs at high-end retail or mixed-use properties, with a strong background in sponsorships and strategic brand partnerships. Additionally, the role requires operational rigor, including managing contracts, documentation, and cross-departmental collaboration to ensure successful execution.
Key Responsibilities:
Strategy
Develop and execute innovative specialty leasing strategies, including naming rights, sponsorships, event/brand activations, static and digital ad sales, vending, and temporary/pop-up leasing concepts.Identify and cultivate relationships with high-profile brands, agencies, and local businesses to secure long-term sponsorship agreements aligned with the Lifestyle Collection's vision.Audit and ensure all programs and partnerships uphold the premium brand positioning of the centers.Create scalable frameworks to extend successful sponsorship and leasing programs across other Lifestyle or non-Lifestyle centers.Benchmark against other high-end centers to identify missed opportunities and maintain competitive positioning.Stay informed about industry trends and emerging opportunities in specialty leasing and brand partnerships to keep Kimco ahead of the curve.Execution
Lead negotiations for specialty leasing agreements, ensuring optimal financial outcomes and alignment with brand goals.Manage contracts, documentation, and legal workflows in collaboration with the legal department.Partner with the construction department to define scopes of work, budgets for tenant improvements, and monitor build-out progress post-lease execution.Leverage technology, including Salesforce CRM, for lead capture, deal evaluation, approvals, and leasing pipeline reporting.Collaboration
Facilitate cross-departmental alignment to integrate specialty leasing efforts with broader operational and strategic goals.Work closely with the Lifestyle marketing team to promote sponsorship opportunities and ensure cohesive messaging.Collaborate with tenants on co-marketing initiatives or joint sponsorship opportunities that drive mutual success.Partner with the VP of Specialty Leasing and property management leadership to inform the selection and implementation of advertising infrastructure such as digital kiosks, large format screens and other assets.Collaborate with regional Specialty Leasing Directors on revenue opportunities that fall under existing national programs (i.e., EV Charging).Provide regular reporting on revenue generated from specialty leasing and sponsorship initiatives, offering insights and recommendations for growth.Qualifications
Bachelor's degree in business, marketing, or a related field; advanced degree preferred.Minimum of 5 years of experience in specialty leasing, sponsorships, or marketing partnerships within high-end retail or mixed-use properties, with established industry relationships.Proven track record of developing and executing successful sponsorship and specialty leasing programs.Strong negotiation, sales, and relationship management skills.Proficiency with Salesforce CRM, marketing platforms, and leasing technology is a plus.Excellent communication and presentation skills, with the ability to influence internal and external stakeholders.Self-motivated, detail-oriented, and results-driven professional with strong organizational and multitasking abilities.Compensation
The role offers a competitive compensation package, including a base salary, commission structure, and comprehensive benefits, with opportunities for professional growth and development.
Kimco's mission is to create destinations for everyday living that inspire a sense of community and deliver value to our many stakeholders.
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