District - Media Services Specialist - UPPER DARBY SCHOOL DISTRICT : Job Details

The Media Services Specialist performs a variety of professional and technical support services for the District's Communications and Media Services Department including graphic design and layout, website development and design, proofreading, and technical research. Unclassified - $42,000MAJOR FUNCTION: Oversee the functionality of the website and mobile app, evaluate and manage websiteand mobile app performance, ensure accessibility and translation tools; and develop, maintain and updatewebsite and mobile app content. Collaborate with department and school website content managers toensure consistency in brand identity and design elements across all webpages. Provide a variety ofprofessional and technical support services that include poster making, lamination, graphic design, andbranding projects. Promote the District's goal of providing Opportunity, promoting Unity, and celebratingExcellence through the website, the public access channel, and social media.ESSENTIAL FUNCTIONS: Employee must have the ability to perform the following essentialfunctions on a timely basis with or without reasonable accommodations.1. Plan, implement, manage, monitor and upgrade the organization's website2. Align the website with the organization's brand, strategy and standards3. Oversee the functionality of the website4. Evaluate and manage website performance5. Maintain and update website content6. Maintain ADA accessible design and compliance with ADA regulations7. Maintain and optimize website translation tools8. Ensure and maintain search engine optimization9. Conduct content audits and prepare web traffic metric, ADA compliance, and other reports10. Create strategies to grow subscriber base and web traffic metrics11. Collaborate across departments to ensure that the website aligns with brand strategy meets theorganization's standards12. Provide professional development to school and department website content managers13. Keep up-to-date with industry best practices14. Ensure full compliance on the website with all laws and regulations15. Implement security measures to protect website16. Manage pay-per-click and search engine optimization campaigns17. Identify ways to improve website user experience18. Reply to, troubleshoot and resolve website issues19. Assist with campaigns and other marketing efforts20. Complete tests to ensure website efficiency and quality21. Coordinate the creation of professional layouts and digital content for marketing materials, publications,and presentations (e.g. District electronic publications, calendars, course guides, flyers, etc.)22. Manage end-to-end digital projects23. Liaise with the Director of Communications and Manager of Media Services regarding content toensure brand consistency24. Maintain current knowledge of relevant software, technology, materials, equipment, and techniquesassociated with area of expertise25. Utilize computer graphic programs to design layouts and illustrate brochures, flyers, publications,reports, forms, maps, and public presentations26. Provide poster-making services to schools and departments27. Provide lamination services to schools and departments28. Manage the District's public access channel29. Provide support for special projects and programs (i.e. Brand Ambassadors)30. Assume any duties assigned by the Director of Communications and/or a department administratordesigneeADDITIONAL FUNCTIONS: In addition to the foregoing essential job functions, the employee isrequired to perform the following additional duties, unless such a duty cannot be performed with orwithout reasonable accommodation.1. Other duties as may be assigned.QUALIFICATIONS: To successfully perform this position, a person must be able to perform eachprimary duty satisfactorily. The qualification requirements listed below represent minimum levels ofeducational achievement, training, skills, and/or ability necessary.1. A degree in computer science, IT, systems engineering, or related qualification2. Two (2) years of work experience as a website manager or equivalent3. Working knowledge of Adobe Suite, InDesign, Google Workspace/Suite, Microsoft Office, and otherproductivity applications4. Demonstrated knowledge of Apple/Mac computers and laptops5. Meticulous attention to detail, outstanding problem-solving skills, good content creation, good designskills and good writing skills6. Excellent time management skills with the ability to multitask and manage several assignmentssimultaneously7. Ability to manage projects from conception to completion, which includes planning projects, assessingrisks and opportunities, creating budgets, communicating with stakeholders, troubleshooting problems,etc.8. Ability to be self-directed and to complete essential tasks without direct supervision or oversight9. Strong verbal and written communication skills10. Knowledge of website development applications and protocols11. Ability to adapt to changing priorities and handle highly sensitive and confidential information whileproviding exceptional customer service12. Demonstrated ability to work effectively as a team memberPHYSICAL REQUIREMENTS: The physical demands described here are representative of thosethat must be met to successfully perform the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to perform the essentialfunctions.A. While performing the duties of this job, the employee is required to maintain a stationaryposition and move about to access file cabinets, office equipment, etc.B. The employee is frequently required to communicate, to provide accurate information toothers, and to obtain and follow directions.C. The position requires the employee to constantly operate a computer and other officeequipment such as a copy machine, fax, and printer.D. Ability to lift and/or exert up to 20 lbs. of force to occasionally move objects.E. This job requires the ability to observe, inspect, identify, and determine accuracy of writtendocumentation and fine details.F. The position requires meeting deadlines with severe time constraints, interacting with staffand the public, and occasional, irregular, or extended work hours.G. Some/occasional local travel may be necessary: Must be able to provide own transportationto school related functions/meetings, community agencies and schools throughout ourservice area.H. The employee may frequently be required to interact in person and by phone or email withthe public, students, parents, staff, other administrators, board members, and communityagencies.INTERESTED APPLICANTS SHOULD APPLY BY VISITING www.upperdarbysd.org> Services>Human Resources>Employment OpportunitiesThe Upper Darby School District does not discriminate in its education program, activities, or employment practices, based on race, color, national origin, sex, sexual orientation, disability, age, religion, ancestry, union membership, or any other legally protected category. The announcement of this policy is in accordance with state law, including the Pennsylvania Human Relations Act, and with federal law, including Title VI of the Civil Right Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination in Employment Act of 1967, and the Americans with Disabilities Act of 1990.