E-Commerce Brand Specialist - TekWissen ® : Job Details

Title: E-Commerce Brand Experience Specialist

Work Location: Fremont, CA 94538

Duration: 12 Months

Job Type: Contract

Work Type: Remote

Pay Rate: $40-$45/hr

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide.

Job Description:

About our group:

• The Brand Experience team defines, develops, and executes integrated marketing campaign and brand strategies that support client's business objectives.
• We are part of the Brand Marketing team and help execute brand strategy initiatives cross-functionally for the client's business units including enterprise, devices, consumer, and gaming.

About the role:

• We are seeking an E-Commerce Brand Experience Specialist to support the seamless execution of integrated marketing campaigns across email, SMS, web, organic/paid social, and search campaigns that drive customer engagement, brand consistency, and promotional success.
• In this role, you will act as the hub of cross-functional collaboration, creating campaign briefs, coordinating assets, and ensuring seamless execution across channels.
• The ideal candidate is both creative and operationally savvy, capable of balancing multiple projects, meeting deadlines, and delivering exceptional customer experiences.

Key Responsibilities:

Email & SMS Marketing

• Customer Support: Address customer care team inquiries related to email campaigns, product promotions, and offers in a timely and professional manner.
• Copywriting: Work with editorial team to craft engaging email copy, subject lines, and calls-to-action (CTAs) designed to drive customer engagement and conversions.
• Email Design: Work with brand creative team to design visually appealing, mobile-responsive email templates that align with brand guidelines and campaign objectives.
• Product Coordination: Collaborate with product marketing to feature relevant products and promotions in email campaigns.
• Content Alignment: Ensure email content aligns with broader marketing strategies and resonates with the target audience.
• Web & Promotion Management
• Promotion Setup: Manage the setup of seasonal and recurring promotions and ensure timely updates to e-commerce enabled web pages.
• Web Updates: Perform ad hoc updates to the website, including inventory, pricing, and offer changes, in collaboration with Sales, Finance, and Product teams.
• Wireframing & QA: Create wireframes for new product detail pages and category pages; oversee quality assurance testing to ensure functionality and design accuracy.
• Legal Compliance: Draft and update legal terms and conditions for each promotion, ensuring alignment with regulatory requirements.
• Brand Experience & Project Management
• Campaign Brief Creation: Develop clear, detailed briefs for each campaign, outlining objectives, target audience, messaging, deliverables, and timelines.
• Asset Creation: Oversee the end-to-end creation of D2C promotional assets, managing feedback cycles for copy, design, web development, and email deployment.
• Globalization: Ensure marketing assets are appropriately localized for global audiences.
• Performance Optimization: Track campaign performance and provide actionable insights to optimize engagement and effectiveness.

Required Skills:

Qualifications:

• 3–5 years of experience in email marketing, integrated marketing, digital marketing, or related fields.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong understanding of e-commerce best practices, including website optimization, email marketing, and customer journey design.
• Excellent cross-functional collaboration skills, with experience working across creative, marketing, sales, and product teams.
• Strong copywriting and design skills, with a keen eye for accuracy and attention to detail.
• Familiarity with UTM tracking and performance analytics.
• Experience with legal compliance for promotions is a plus.
• Familiarity with storage technology or cloud infrastructure is a plus.

Desired Skills:

Ideal Candidate Profile:

• You're a proactive and highly organized marketing professional with a passion for ensuring campaigns run smoothly from start to finish.
• You excel at creating clear plans, keeping projects on track, and working collaboratively to deliver campaigns that meet business objectives and delight customers.
• The ability to quickly move between tasks, excellent project management skills, effective oral and written communication, and attention to detail are the foundations of this role.

TekWissen® Group is an equal opportunity employer supporting workforce diversity.