Ecommerce Marketing Manager - CARAA : Job Details

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY IN ORDER TO APPLY FOR THIS ROLE

THE BRANDS

ABOUT CARAA

We are a New York City-based sport bag and accessory company founded in 2015 by CFDA award-winning designer Carmen Chen Wu and Aaron Luo to re-imagine handbags for modern life. With backgrounds in design and global supply chain, Carmen and Aaron merged their respective expertise in form and function to create Car + aa.

Our ethos is simple: to create well-made, versatile, and smart designs that can transition from street to fitness studio, business meeting to dinner, and everywhere in between. The result is the perfect set of hybrid accessories that strike balance between fashion, craftsmanship, and functionalities.

ABOUT MERCADO FAMOUS

Created by 2 serial entrepreneurs in digital commerce and the founders of Caraa, Mercado Famous is sharing the best-kept secrets of Spain with the whole world.

Mercado Famous offers the best quality meat from ecological farms that have been using natural ingredients and humane practices on the Iberian Peninsula for decades. With our backgrounds in sourcing and supply chains, we are able to procure Spain's best pasture-raised charcuterie at prices that make it an everyday luxury.

Launched in 2022, we have been featured by Bon Appetit, The New York Times, The Wall Street Journal and the Quality Edit within the first 3 months of the launch, featuring our premium quality and unique taste. Our goal is to change the narrative around Spanish charcuterie. Through accessible pricing, we aspire to introduce to the American consumer to a product that has been historically inaccessible for the masses in a modern, non-apologetic and democratic way.

We bring together a multi-talented team that thinks outside the box, and value diversity and inclusion. We welcome driven and smart individuals of all backgrounds and experiences to apply for this position.

JOB DESCRIPTION

As the eCommerce and Marketing Manager, you will be a key member of our core team and work closely with the Co-Founders to lead all aspects of the eCommerce including website management working closely with our design and dev agencies, development of on-going campaign landing pages, lead and maintain all website updates.

You will be leading the marketing calenda for the Caraa brand based on product launch schedule, and responsible for working closely with our advertising and PR agencies in order to share and communicate seasonal campaign and promotional details.

You will lead and support wholesale operations with brand lookbook, linesheet and any seasonal marketing initiatives.

You will also be supporting the brand CEO in one-off special marketing initiatives and partnerships; the eCommerce and Marketing responsibilities encompass approximately 90% of your scope.

In addition to Caraa, you will also be taking on an array of eCommerce and marketing responsibilities of a second brand managed under the same leadership umbrella called Mercado Famous, founded in 2022 with the mission of bringing the best of Spanish charcuterie for the American consumers. The eCommerce and Marketing responsibilities encompass approximately 10% of your scope.

Both companies offer a unique opportunity with ample room for growth to learn a wide array of aspects at a unicorn non-venture backed direct to consumer brand

This role is full-time and located in New York City.

Salary range: offer set based on candidate experience and seniority

You will need to have a minimum of 3 years of eCommerce and Marketing experience working with an ecommerce, fashion, retail or CPG brand.

REQUIREMENTS

What you'll do

eCommerce Management

• Project-manage all eCommerce projects working closely with our design and web development team
• Lead communication and maintenance with all of the eCommerce technology partners
• Lead all website copy working closely with brand's creative team
• On-going maintenance of website content such as pricing updates, content uploads, new product uploads etc …
• Project-manage seasonal product launch for eCommerce working closely with brand's design and creative team

Marketing Calendar

• Lead the development of brands' marketing calendar
• Lead the development of brands' promotional calendar
• Project-manage and liaise with the brands' PR and advertising agency about the seasonal product launches

Sales & marketing initiatives

• Lead and project-manage all ongoing digital sample sales and bi-annual activations including in person sample sales.
• Lead and project-manage seasonal marketing initiatives such special brand collaborations.
• Project-manage and support one off PR events working closely with brands' PR agency.

Wholesale operations

• Support seasonal tradeshows together with brand's wholesale manager.
• Project-manage the development of seasonal lookbook and linesheet.

Special projects

• Support company CEO in special partnerships and marketing initiatives.

Who you are

• Have at least 3 years of eCommerce and marketing managerial experience
• Proficient in Microsoft Office and Google Drive Suites
• Exceptional writing and communication skills
• Highly organized with ability to collaborate, self-prioritize, and ask for help when needed
• Are passionate about Caraa and Mercado Famous, our ethos, and our products
• Enjoy working in a fast-paced and ever-changing startup environment
• Desire to learn and take on new challenges
• Desired but not required: experience with Adobe suite

Required Skills

• Minimum of 3 years of eCommerce and marketing managerial experience within a Fashion, Retail or CPG brands
• Proficient in Shopify
• Proficiency in Microsoft Office and Google Drive Suites
• Proficiency in navigating social media channels including Facebook, Tik Tok, and Instagram
• Exceptional writing and communication skills

Desired Skills

• Familiarity with Adobe Creative Cloud suite

Benefits & Compensation

• Competitive salary compensation based on market rate and seniority
• We do not offer health benefits at this moment
• Opportunity to sample products from our collection
• Discounts to all Caraa and Mercado Famous products
• Invitation to exclusive CARAA and Mercado Famous social outings & sales events