Engagement Strategist - Rise & Run | An IPG Health Company : Job Details

JOB SUMMARY:

The Engagement Strategist works with healthcare clients on a variety of dynamic and future forward brands. The Engagement Strategist is instrumental in helping develop and contributing to plans that deliver value for targets as they interact with the variety of experiences designed to move them through the adoption funnel.

They dive deep into foundational strategy elements such as the brand purpose and personality, segmentation, target insights/behavior and channels/platforms to help support the engagement strategy's development. They enjoy using research and insights to develop customer journeys that focus on activation points. The Engagement Strategist also helps facilitate client workshops and distills outputs into actionable plans with the senior strategists.

The Engagement Strategists goal is to show how all channels and platforms work together to bring the brand promise to life. The ideal candidate demonstrates creative, innovative, and flexible thinking in their approach, their deliverables, and in client presentations. The role works collaboratively with senior members of the engagement team, strategic planning leads, account leads, creative, and experience design, among many other diverse experts.

ESSENTIAL FUNCTIONS:

Workshop facilitation

Helps build and run a variety of proprietary workshops based on the clients business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.

Channel Selection & Audience media preference

Helps input or map engagement Ecosystems, NPP strategy. Works with media teams, keeps the team updated on any trends in digital/social media through POVs.

Content Strategy

Helps audit content and develop content matrices to support development of messaging strategy aligned to the customer journey.

Project Briefs

Writes project briefs for digital, social, and experiential-focused projects.

JOB DUTIES & RESPONSIBILITIES:

• Develops collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.
• Able to synthesize a variety of insights into actionable plans to drive brand goals.
• Marries strategic and creative aptitude in order to create meaningful, memorable and measurably impactful engagement strategies for health/wellness space.
• Provides insights into the value and limitations of both on and offline channels.
• Customer research: Conducts insight mining and literature reviews, assist with various kinds of customer behavior research, and develop preliminary findings.
• Workshop assistance: Supports senior staff in creating workshop presentations and stimuli; take notes during workshops and craft preliminary outputs for clients.
• Persona and Journey creation: Assists senior staff in creating data-driven Customer Personas and Customer Journeys.
• Drafts preliminary deliverables.
• Becomes expert in SuiteCX, our Customer Journey software.
• Conducts research on marketing trends in omnichannel, digital, and technology-related spaces; create draft POVs (points of view.)

EDUCATION

• Bachelors degree in Marketing or related major preferred

EXPERIENCE

• Min 1+ years in healthcare preferred

KNOWLEDGE, SKILLS & ABILITIES

• Effective use of Microsoft Word, Excel, PowerPoint.
• Very strong written and verbal communication skills required.
• Must be a good active listener, with a collaborative working style.
• Familiarity with, and some experience using Brainstorming software such as Stormz, Miro, and/or Mural.
• Some familiarity with running workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms preferred but not required.

COMPETENCIES

Must be highly Accountable for deliverables, while displaying the highest levels of personal Integrity and a Willingness to work constructively through any conflicts that arise.

SALARY

$65,000 to $80,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background, pertinent experience, and qualifications.

For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.