Enrollment Communications Specialist - Winston-Salem State University : Job Details

Position Classification Title Public Communication Specialist II FLSA Exempt Position Class 3201Y

Position Overview

Position Summary

The Enrollment Communication Specialist plays a vital role on the Enrollment Communications team, focusing on targeted enrollment messaging and communication to prospective and continuing students, families, the campus community, and the general public.

The primary function of this position is to develop and coordinate data-driven communications delivered to a diverse, prospective student audience to increase engagement and enrollment at Winston-Salem State University.

Responsibilities include assisting in developing and maintaining a comprehensive communication plan for the Admissions Department in collaboration with the Director of Enrollment Communications.

The ideal candidate will have a robust knowledge of CRM (Customer Relationship Management, e.g., Admissions Pros, Slate, SalesForce, etc.) tools or be highly proficient at data management to design and implement a comprehensive CRM strategy that aligns with the university's enrollment goals. The candidate should also be able to identify opportunities to leverage the CRM to improve customer interactions and streamline processes.

Key Responsibilities:

* Develop and execute targeted marketing campaigns based on customer segmentation and behavior analysis.

* Troubleshoot CRM issues, perform regular updates and coordinate system enhancements in collaboration with the CRM captain.

* Analyze customer data and behavior to identify trends, insights, and opportunities for improvement.

* Create and deliver regular reports on CRM performance, customer engagement metrics, and campaign effectiveness.

* Work closely with marketing and enrollment management teams to ensure alignment and effective use of CRM tools.

* Monitor campaign performance and make data-driven adjustments to optimize results.

* Must maintain strong writing skills for targeted messaging across various platforms.

The position will report to the Director of Enrollment Communications.

Position Information

Position Number 160009 Working Position Title Enrollment Communications Specialist Building and Room No.

Alumni House 202

Appointment Type Permanent Full-Time If Time Limited. Appointment Length.

Requirements and Preferences

Position required to work during periods of adverse weather or other emergencies Normal Work Schedule

Monday - Friday, 8 a.m. - 5 p.m.

Department Required Skills

Bachelor's degree and three years of experience related to the area of assignment or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Years Experience, Skills, Training, Education

3-5 years experience in an enrollment communications role at an institution of higher education.

Required License or Certification Valid US Driver's License No Commercial Driver's License Required No Physical Required No List any other medical/drug tests required

Posting Details

Posting Details

Internal Posting Only No Time Limited Position No Appointment Length

12-months annually

Salary Commensurate with education and experience Open Date 11/02/2024 Close Date Open Until Filled Yes Special Instructions Summary

A criminal background check will be conducted on the finalist candidate before the offer of employment. If no applicants meet the required knowledge, skills, and abilities, management may consider other applicants. Salary will be determined based on competencies, equity, budget, and market considerations.

Your application will not be complete until you receive an online confirmation number at the end of the application process.

Winston Salem State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran and National Guard.

If you have general questions about the application process, you may contact Human Resources at [email protected]. Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 336-###-####.