Job Location : Lansing,MI, USA
The Entry Level Sales Account Executive generates new local direct advertising revenue by calling on new prospects and convincing potential clients of the merits of television and digital advertising.
* Generate new local revenue for WLNS/WLAJ/ELAJ by selling problem-solving ideas using all available advertising tools, including commercial spot time, interactive marketing solutions, sales packages and sales promotions.
* Implements strategies to consistently grow revenue and exceed revenue goals.
* Establishes credible relationships with local business community.
* Makes sales calls on new local direct prospective clients.
* Prepares and delivers sales presentations to clients.
* Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
* Provides clients with information regarding rates for advertising placement in all media.
* Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
* Works with clients and station personnel to develop advertisements.
* Performs other duties as assigned.
* Exceptional work ethic, punctual, and superior people skills.
Requirements & Skills:
* Minimum one year customer service or sales experiencepreferred.
* Valid driver's license with an acceptable driving record.
* Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
* Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
* College degree preferred.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!