Events and Activations Lead - IW Group : Job Details

JOB SUMMARY:

The Activations & Events Lead is responsible for executing events and marketing strategies to build best-in-class and industry-first campaigns for our clients (film studios, television networks, and lifestyle brands).

Essential Functions:

● Lead events and activations -- both IRL and digital -- from conception to completion,

managing the entire process from strategy to execution

● Develop non-traditional news-making activities and stunts

● Explore, secure, and maintain partnership opportunities with brands, media,

influencers/celebrities, and/or NGOs

● Spearhead outreach, negotiation and communications with event partners and vendors

● Lead and manage client communications for assigned campaigns, ensuring clear and timely correspondence

● Collaborate with the creative team to create compelling marketing materials and messaging that align with the overall event experience

● Build dynamic presentations and proposals

● Manage client budget and expenses

● Stay up-to-date on industry trends and best practices to continuously improve event

marketing strategies

● Work closely with the finance team to manage contracts and budgets

● Actively participate in team brainstorms and challenge the team with new and creative ideas

● Engage in professional and community-based organizations related to the agency and our client's business interests

● Perform other duties as assigned

REQUIRED SKILLS AND ABILITIES:

● 2+ years of experience in events and activations, preferably in the entertainment industry

● Excellent communication and presentation skills with proven abilities to build decks, present at meetings, and lead client calls

● Up-to-date knowledge of current entertainment industry trends

● Multicultural marketing and agency experience are highly preferred

● Flexibility to follow LA working hours as needed

● Excellent interpersonal and client communication skills

● Detail-oriented and highly organized with the ability to multitask, be resourceful, self-directed, and have the confidence to ask questions when needed

● Experience with various AI tools for creating proofs, workflows, schedules, etc.

● Ability to work in a fast-paced, dynamic environment and adjust to new priorities as required

● Willingness and ability to travel and staff events, including occasional weekend and holiday support