Events and Activations Lead - IW Group : Job Details

JOB SUMMARY:

The Activations & Events Lead is responsible for executing events and marketing strategies to build best-in-class and industry-first campaigns for our clients (film studios, television networks, and lifestyle brands).

Essential Functions:

? Lead events and activations -- both IRL and digital -- from conception to completion,

managing the entire process from strategy to execution

? Develop non-traditional news-making activities and stunts

? Explore, secure, and maintain partnership opportunities with brands, media,

influencers/celebrities, and/or NGOs

? Spearhead outreach, negotiation and communications with event partners and vendors

? Lead and manage client communications for assigned campaigns, ensuring clear and timely correspondence

? Collaborate with the creative team to create compelling marketing materials and messaging that align with the overall event experience

? Build dynamic presentations and proposals

? Manage client budget and expenses

? Stay up-to-date on industry trends and best practices to continuously improve event

marketing strategies

? Work closely with the finance team to manage contracts and budgets

? Actively participate in team brainstorms and challenge the team with new and creative ideas

? Engage in professional and community-based organizations related to the agency and our client's business interests

? Perform other duties as assigned

REQUIRED SKILLS AND ABILITIES:

? 2+ years of experience in events and activations, preferably in the entertainment industry

? Excellent communication and presentation skills with proven abilities to build decks, present at meetings, and lead client calls

? Up-to-date knowledge of current entertainment industry trends

? Multicultural marketing and agency experience are highly preferred

? Flexibility to follow LA working hours as needed

? Excellent interpersonal and client communication skills

? Detail-oriented and highly organized with the ability to multitask, be resourceful, self-directed, and have the confidence to ask questions when needed

? Experience with various AI tools for creating proofs, workflows, schedules, etc.

? Ability to work in a fast-paced, dynamic environment and adjust to new priorities as required

? Willingness and ability to travel and staff events, including occasional weekend and holiday support