Executive Director, Marketing & Branding - The College of William & Mary : Job Details

The Executive Director of Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas - enrollment, advancement, and institutional reputation. William & Mary's ability to flourish and advance as a preeminent university depends largely on the ability to drive competitive application and enrollment metrics, ensure long-term financial sustainability, and raise W&M's profile on a national and global scale.

The Executive Director of Marketing & Branding reports to the university's Chief Marketing Officer/Associate Vice President for University Marketing. They currently oversee three supervisors while leading a division of more than 15 staff responsible for the strategic planning, leadership and execution of the digital marketing, research and analytics, multimedia and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary. The data driven and collaborative Executive Director is actively involved in the leadership and management of the teams' content development and strategic planning. They are integrally involved in building marketing and brand initiatives in collaboration with key partners within University Marketing and across campus, including the offices of Admission, the Provost, University Advancement and University Communications.

The successful Executive Director of Marketing & Branding will be a proactive member of a talented and creative University Marketing team that includes responsibilities for Marketing & Branding, Strategic Events, Strategic Communications and Project Management. The successful Executive Director will demonstrate commitment to William & Mary's mission as well as a curious nature and interest in lifelong learning.