General Manager - V20 Recruiting & Consulting : Job Details

Powersports General Manager

Multi-location

Our Client:

Our client is a well-run and growing Powersports operation, offering a full line of the industry's best street bikes, dirt bikes, ATVs, UTVs, and other product. They pride themselves on delivering exceptional customer service, knowledgeable sales experience, and comprehensive service and parts support. They seek a passionate, driven, and results-oriented General Manager to lead their dealership team and elevate their customer experience.

The Opportunity:

The General Manager will be responsible for overseeing two dealership operations, with a focus on driving sales, optimizing parts and service operations, and ensuring overall profitability. The ideal candidate will be a dynamic leader with a deep understanding of the Powersports industry and a track record of building successful, high-performing teams. They will be accountable for achieving dealership goals and cultivating an environment that promotes customer satisfaction and employee engagement. This organization has plans in place to become the dominant dealer in their market and has the ability to do just that. Check out this unique opportunity to join a winning organization and grow your career.

Benefits:

• Competitive salary with performance-based incentives.

• Comprehensive benefits package, including health, dental, vision, and retirement plans.

• Employee discounts on Powersports products and services.

• Opportunity to lead and grow a reputable dealership with a passionate customer base.

Duties and Responsibilities:

• Provide day-to-day leadership across sales, parts, and service departments for both locations.

• Mentor, coach, and develop department managers and team members to enhance productivity,

professionalism, and customer service.

• Establish and maintain a positive, customer-focused culture that aligns with the company's core

values and vision.

• Develop and execute sales strategies to increase revenue, customer acquisition, and market share

in the Powersports industry.

• Monitor and adjust pricing, promotions, and inventory to optimize sales volume and profitability.

• Analyze sales and market trends to identify growth opportunities and maximize performance

across both locations.

• Oversee daily operations for sales, parts, and service departments to ensure seamless workflow

and customer satisfaction.

• Manage inventory levels, order parts, and maintain stock to meet customer demand while

controlling costs.

• Set and monitor department budgets and financial goals, including revenue targets, cost control,

and profitability benchmarks.

• Track financial performance, analyze P&L statements, and make data-driven decisions to optimize

performance.

• Build long-term relationships with customers through excellent service, product knowledge, and

post-sale support.

Qualifications:

• 5+ years of experience in a General Manager or leadership role, preferably within the

Powersports, automotive, or a related retail industry. Powersports experience is strongly

preferred.

• Bachelor's degree in Business Administration, Marketing, or a related field (or equivalent

experience) is preferred.

• Strong knowledge of Powersports products and an understanding of dealership operations (sales,

parts, and service).

• Proven track record of achieving sales and operational goals while managing budgets and

financial performance.

• Exceptional leadership, communication, and interpersonal skills with a focus on team-building.

• Proficient in dealership management software (Lightspeed) and Microsoft Office Suite.